Sony Ericsson is bringing its eagerly anticipated smartphone and advanced PC cards to the 3rd Middle East Mobility & Wireless Broadband Summit on 13-14 December 2005 at the Emirates Towers Hotel in Dubai. The leading global mobile and wireless communications giant is participating in the annual industry event for the first time and as one of the summit’s sponsors.
“We are delighted to support this event, which brings together the industry’s best mobile and wireless products, solutions, services, and applications. We are excited to take part in this event because we are bringing our award-winning smartphone and the latest PC card in our range,” said Husni El-Assi, General Manager of Sony Ericsson, Middle East and Africa.
Sony Ericsson is showcasing its P990i, the latest in a series of successful Sony Ericsson SmartPhones. “Our SmartPhones have been recognised as the most advanced and useful on the market, and we have made every effort to maintain this reputation with the P990i by incorporating a rich supply of top applications for communication, enterprise, productivity, leisure and gaming,” added El-Assi.
As with its predecessors, the P990i was designed to be first and foremost a great mobile phone. This flagship UMTS SmartPhone is Wi-Fi enabled. It also offers video calling, high-bandwidth multi-media downloads and the ability to browse the Internet with full HTML pages. These are viewed in landscape on the new Opera 8 browser. In addition, the P990i is prepared for all major push e-mail clients enabling full e-mail access with attachments, anywhere, anytime.
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The P990i has multiple text input methods enabling it to support all users’ needs and preferences. Writing e-mails is made easier by the new hardware keyboard positioned beneath the flip-down keypad on the main body of the phone. Reading them is made simpler on the large 2.8 inch QVGA touch screen. Multi tasking – being able to browse the Internet, send and receive files at the same time as talking – is now possible due to the enhanced capabilities of its Symbian software platform.
Memory has been extended in order to handle all multi-media downloads and e-mail attachments. Memory Stick PRO Duo up to 4GB will be available in the market at launch and the P990i now has up to 80 MB user free memory. A 64 MB Memory Stick PRO Duo is included in the box preloaded with a VPN client and trial version of a virus scan package.
Other new features include automatic time zone change to the Calendar diary and updated PC sync software with extended synchronization possibilities.
Additionally the 2 Megapixel camera with autofocus, digital zoom, photo light plus the bright TFT screen and video recording provide a high quality imaging experience.
The P990i is set to debut in the market in the first quarter of 2006. But judging from the pre-release buzz, expect the P990i to be a best-seller next year.
Sony Ericsson will also be showcasing its latest series of PC Cards during the summit. Designed to enhance wireless communication accessibility, Sony Ericsson’s latest range of PC cards provides powerful solutions for access to the internet, intranet, email and corporate network whether at work, at home or on the road.
“PC Cards are revolutionizing the future of office work through wireless tools that will change the face of offices and give workers the freedom to be productive wherever and whenever they choose,” explained El-Assi. “Our PC Cards come in response to this change. They are a fast and reliable global wireless communication tool.”
The credit-card size wireless PC cards provide mobile professionals access to email, internet, and corporate intranets wherever and whenever they may be. PC Cards slot neatly into the side of laptops and provide instant data access via mobile networks that now cover every corner of the world. Laptop users can now be as globally mobile as possible.
Sony Ericsson has had a string of successes lately. It recently won the Smartphone Manufacturer of the Year award from respected magazine PC Middle East. Its launch of new products in the 3GSM Congress in Cannes earlier this year drew raves from both critics and consumers, underscoring Sony Ericsson’s aggressive and determined push to dominate the mobile telecommunications industry.
Sony Ericsson Mobile Communications AB serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with head quarters in London, the company employs 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. For more information, please visit www.SonyEricsson.com
