Two days before the opening of the 15th Asian Games Doha 2006, Samsung, a Prestige Partner of the Games, officially opened the doors to its Digital Gallery by hosting a ceremony for related officials and guests.
Housed in the ASPIRE building, the Samsung Digital Gallery provides all spectators of the Asian Games the opportunity to explore and experience Samsung’s latest product offerings.
“We are very supportive of the Asian Games because this event allows athletes and fans from Asia to unify and share a common experience,” said Mr. Gyehyun Kwon, Vice President and Head of Worldwide Sport Marketing and Global Communications at Samsung Electronics. “With that spirit, we are also thrilled to share with others the products and technology that has made Samsung a global leader.”
Among the many guests in attendance were: Mr. Abdulla Khalid Al Qahtani, Director General of DAGOC and Mr. Haider Fermon and Manager of the Asian Games from OCA (Olympic Council of Asia).
As a Prestige Partner, Samsung will provide over 8,000 items including LCD screens for viewers, mobile phones for workers, and home appliances for organizers and athletes, in order to ensure a well-run event for visitors and organizers of the 15th Asian Games Doha 2006.
Mr. Fermon of the OCA added, “The Digital Gallery will provide visitors with a first hand glimpse of the products being used at the Asian Games and by consumers all around the globe.”
The Digital Gallery will remain open until the end of the Asian Games on December 15th, 2006 to anyone visiting the ASPIRE building. Visitors will also be eligible to win many gifts and prizes including SGH-X820, the world's slimmest phone.
Products to be featured at the Digital Gallery:
LCD TVs: Ranging from 32” to 82” monitors, guests can experience the crisp quality of pictures that rival real life. Among the featured items, 40" and 46" LCD TV models that support full HD resolution (1920x1080p) - doubling the previous best HD performance (1366x768, 1080i) - and provide high contrast (6000:1) will be introduced. Visitors will enjoy the new generation of LCD TVs that are sprouting up across households across the globe.
Plasma TVs: Samsung will also feature a select number of plasma TVs, each with its unique personality including the first large size HD-compatible wireless Plasma TV which maintains a sleek body and easily mounts on any type of wall. All TVs take advantage of Samsung’s patented FilterBright Plus technology, which allows images to maintain their contrast and visibility even in the brightest light.
Mobile Phones: Guests at the Digital Gallery will discover the latest technology that has come to define the new breed of mobile phones. A diverse line-up of six Ultra Edition Phones that average slightly less than a half-inch thick - currently the leader in the global mobile handset market - will be on display. Samsung will also demonstrate sophisticated mobile broadcasts of the Games with the SGH-P910 mobile TV handset model.
Household Appliances: Samsung will also present all types of home appliances from microwaves, washing machines, and refrigerators including the world-first four-cooling refrigerator “Quarto.” Samsung’s high-quality products for everyday living will add another layer of practicality to the technologically advanced ensemble.
About Samsung and Sports Sponsorship
For almost 20 years, Samsung has been a dedicated supporter of major sporting events across Asia and the world. Samsung is a long-time supporter of the Asian Games, beginning as a local sponsor of the Seoul 1986 Asian Games and continuing as a local sponsor for the Hiroshima 1994 Asian Games. Samsung’s full commitment to the Asian Games started from 1998 participating as an official partner of the Bangkok Asian Games and as a multi-category sponsor in the Busan Asian Games in 2002.
Samsung highlights sports sponsorship as a platform to raise brand awareness and build a reputation for excellence in corporate citizenship. Samsung’s extensive support of sports, including the Asian Games, is based on its corporate values that celebrate peace, encourage friendly competition and promote unity among people of all cultures.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsung.com
