Samsung Gulf Electronics throws down the portable digital audio gauntlet with the launch of the K5 Digital Audio Player: a flash-memory based MP3 player with ground breaking built-in slide-out speakers, OLED LCD display, and a sleek one-button design. The K5 is a traveler's, teen's and everyone in between's digital best friend.
Most MP3 players are a solitary experience. Either you plug in earbuds or you have to lug around bulky, external speakers in order for anyone else to hear. Consumers never had a better alternative - until now. The Samsung K5 offers two small clear speakers built right into the sleek, compact devise. This groundbreaking technology delivers better sound than anything you would expect could fit in your pocket.
Now consumers can entertain guests with a big sound out of a small package. For those users on-the-go the player still offers consumers the option of listening to their music privately with a set of base thumping ear buds.
"Samsung is continuously looking for unique opportunities to broaden the scope of consumer benefits in our portable digital audio category," said Makarand Phadke, Sales & Marketing Manager – Digital Media Business at Samsung Gulf Electronics. "In addition to offering consumers the freedom to choose their music service, Samsung added a built-in speaker to eliminate the bulky add-ons or extra wires once needed to share the listening experience with their families and friends."
The K5's slide-out speakers deliver rich, smooth audio and its sliding out speakers upholds the K5's slick look. The K5 is able to sit perfectly on any flat surface providing the ultimate portable shareable scenario.
Breaking new ground in both form and functionality, the K5 is the first Samsung digital audio player to use OLED technology. The display and navigational array are smooth to the touch with sparkly ice blue adaptive graphics. The menu and navigation system is simple to use and add to the product's appeal. Another most requested travel function is an alarm clock which the K5 sports, allowing consumers to wake up to their favorite songs rather than a jolting alarm clock buzz.
It's comfortable two-part ear buds and its top digital quality sound raises the bar for enhanced, on-the-go listening. The K5 also displays JPEGs with a 1.7-inch full-color screen for bright, clear images. Now users can create a personalized slideshow by setting their pictures to a variety of tunes.
Once the party is started, it may as well keep going, so the K5 was designed with a hearty battery life of up to 30 hours using earphones, or 6 hours in speaker mode. The K5 supports consumer's existing MP3 collection or popular subscription services such as Napster, Rhapsody, Yahoo, and Urge so they can easily play their content transferred from a PC.
To coincide with the launch of the K5, Samsung developed the campaign which demonstrates the freedom of choice music subscription services offer consumers. This campaign represents the benefit of not being held down to one particular outlet, but to living wirelessly, and express individuality.
The K5 also features a built-in FM radio tuner and supports MP3, WMA, WMA DRM10 and JPEG formats. It is available in black and will ship later in the year in pink.
Samsung's K5 will be available on November 7th at AED.699 for 1GB, AED.799 for 2GB & AED.999 for 4GB versions.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 90 offices in 51 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs. For more information, please visit www.samsungmea.com.
Additional information:
Music to the Max
Built-in Speakers
The K5 offers a unique experience through its embedded speakers. The K5's built-in stereo speakers disappear behind the unit when not in use, yet when needed effortlessly slide out to create a free-standing mini-stereo system.
Despite being a fraction of the size of the smallest stereo system, the K5's slide-out speaker design delivers the same great sound - no distortion, great volume, and a defined deep bass. Perfect for the active, hip and young lifestyle, the YP-K5 travels with you, allowing you to live your life in sound.
Bass Sound Enhanced Earphones
The K5 comes with earphones that boast innovative two-part ear buds that boost sound quality and provide the hardware to surround yourself with a powerful sound with enhanced bass tones. Enjoy the same acoustic experience that you would hear from your home stereo.
The ergonomic plugs fit securely and comfortably while cutting out extraneous sound. A volume control option prevents you from playing the music at harmful levels, but still allows you to appreciate all the nuances and artistic styles of your favourite songs.
Audible Simplicity
Easy to use and a breeze to navigate, the K5 gives a masterful performance that is accessible by everyone
Enhanced usability and intuitive interfaces make the K5 playable right out of the box. Hit the power and brilliant OLED lighting illuminates the glossy black surface, and a vertical display guides the user through the K5's multimedia features. The intuitive navigation and aesthetic graphics brighten the screen and complement the K5's comprehensive features, including adaptive displays. Music is conveniently catalogued in various folders, allowing you to quickly locate your song of choice.
When the speaker slides out, the K5 seamlessly switches from vertical to horizontal view automatically. The keys on the touch screen remain the same; the multi-directional keys just rotate 90 degrees when going from private to speaker mode for a minimum number of keys, a simplified system and a minimalist look.
Bringing your music to a larger number of users, the stereo speakers invite everyone to listen to the K5. From teenager to grandparent, classical purist to hip hop enthusiast, early adopter to old-time radio fan, the K5 brings together a community of like-minded individuals to bridge the digital divide.
The Look of Great Sound
Share your love of music with others, and do it with style
Fitting easily in the palm of your hand, the K5 is cool and slick to the touch due to its premium magnesium finish. With rounded corners and perfectly flush edging, the compact and slim features allow for easy one-handed dexterity and control.
Sensitive to the slightest touch of the finger, the sleek surface lights up with a touch keypad and bright OLED display. A slight nudge and the hideaway speaker effortlessly slides out and automatically pivots to angle itself perfectly for the optimal sound. Meanwhile, the speaker and control screen are positioned to create a stable base that sits comfortably on any table or flat surface.
The K5 allows you to share your listening experience with others whether it be a hot new track you just downloaded or the latest FM radio charts. With PlaysForSure, you can rest assured that your music is compatible with the K5, including songs purchased on the internet. USB 2.0 offers a faster connection for speedy downloads of up to 1000 songs for the 4GB K5 (500 for 2GB, 240 for 1GB).
A Day in the Life of Your K5
A musical companion that travels with you, Samsung's K5 is a premium digital audio player with features to spare
The Samsung K5 manages to cram in several features to bring music to every aspect of your day. After personalising your alarm to be woken by your favourite song, you can also catch up on the day's news, weather and traffic reports on FM radio. Preset channels help you find the station you want easily.
Your daily commute can be livened up by your K5, by a personalised picture slideshow as you listen; the 2GB/4GB K5 stores up to 25,000 photos (15,000 for 1GB). You can even choose one image to be your MP3 player's screensaver.
The K5 boasts 30 hours of playtime when using earphones, and a lengthy 6 hours in speaker mode, allowing you to ensure you have music wherever you go.
Imagine the freedom you'll experience with the K5. The slender size and slick black casing blend in effortlessly with your lifestyle, yet the K5 is also a fashionable accessory that will revolutionise your personal and shared audio experience. Easy to use and a pleasure to look at, Samsung's K5 offers you a premium portable audio experience, and the ability to share it with anyone.
YP-K5 Specifications
General Information
Memory Storage
1GB / 2GB / 4GB
Product Color
Black / Pink
Display
Magnesium body
Material
Wireless rear channel system available
Battery
Rechargeable Battery (Lithium-Polymer)
Playback Time
30 Hours
Recharging Time
(AC) 3 Hrs / (USB) 3.5 Hrs
PC Interface
98 x 47.5 x 18.1 mm
Dimensions (WxHxD)
PictBridge, AV out,
Weight (g)
106(g)
Function
Music Play
MP3, WMA, (Audio) ASF
Photo Viewer
JPEG
FM Tuner
Preset Mode, Manual Mode
Clock
Clock, Alarm
Others
Music Management System (CDDB) Upgradable Firmware
Accessory
Bundled ACC
Earphones, USB Cable, PC Application CD
Optional ACC
AC Adapter, Carrying Case, Extra Battery Pack
