With the opening ceremony of the 15th Asian Games Doha 2006 less than 2 weeks away, Samsung Electronics further initiated its commitment as a Prestige Partner of the Games by announcing an exciting mixture of partnership related activities at GITEX in Dubai – one of the top 3 IT exhibitions in the world.
“As one of the biggest annual IT and telecoms exhibitions, with over 3,000 exhibitors from more than 60 countries worldwide, GITEX seems an appropriate venue to bring attention to our activities for the 15th Asian Games,” said Mr. Gyehyun Kwon, Vice President and Head of Worldwide Sport Marketing and Global Communications of Samsung Electronics. “We have a long history of supporting sporting events and are proud to be associated with the 15th Asian Games Doha 2006,” continued Kwon.
As part of the 15th Asian Games booth at GITEX, Samsung will be highlighting its strong commitment to promoting sports all across the globe while delving into the exciting activities it has planned for Doha 2006, the first event of its kind in the region. This will be done by a unique photo exhibition which will display inspirational moments in the history of world sports. Samsung will also provide an exclusive range of postcards containing a combination of photos from the exhibition as well as photo opportunities with Orry, the official mascot for the 15th Asian Games.
As a Prestige Partner of the 15th Asian Games, Samsung’s partnership includes exclusivity in the audio/visual, white goods and mobile phone categories. Since 1986, Samsung has been a sponsor of the Asian Games. This year, Samsung takes on the role of exclusive multi-category Prestige Partner with an assorted combination of activities and VIK offerings in the audio/ visual equipment, household appliances and mobile phone categories for use at both the Games’ competition and non-competition venues throughout Doha. The products will total 8,189, consisting of 3,549 A/V (TV, Video Camera and DVD/VCR Combo), 2,772 mobile phones, and 1,868 household appliances (Fridge, Washer and Microwave).
Samsung will also provide other interactive sponsor activities during the 15th Asian Games which will include:
The Samsung Lounge will act as a media centre and the base of information sharing and interview coordination. It will consist of a catering area, product showcase, free internet station and free dial access from Samsung’s latest mobile phones.
The Samsung Digital Gallery will comprise a unique display of some of the most technologically sophisticated products in the world with zones dedicated to various categories within Samsung’s expertise, such as digital media, lifestyle and mobile, among others.
Samsung will once again have the honor of selecting the Asian Games’ Most Valuable Player (MVP) by awarding the most deserving athlete with the Samsung MVP Award, continuing the tradition it started in Bangkok in 1998 of honoring athletes who strive for excellence, competition and unity. The MVP award ceremony will form part of the Closing ceremony, and will be presented to one MVP and four finalists who will be selected by a distinguished committee and an accredited media poll.
About Samsung and Sports Sponsorship
For almost 20 years, Samsung has been a dedicated supporter of major sporting events across Asia and the world. Samsung is a long-time supporter of the Asian Games, beginning as a local sponsor of the Seoul 1986 Asian Games and continuing as a local sponsor for the Hiroshima 1994 Asian Games. Samsung’s full commitment to the Asian Games started from 1998 participating as an official partner of the Bangkok Asian Games and as a multi-category sponsor in the Busan Asian Games in 2002.
Samsung highlights sports sponsorship as a platform to raise brand awareness and build a reputation for excellence in corporate citizenship. Samsung’s extensive support of sports, including the Asian Games, is based on its corporate values that celebrate peace, encourage friendly competition and promote unity among people of all cultures.
