A public awareness campaign has recently started in Tunisia for the reinforcement of the quality control of the plastic bags and of the specifications to their production and the importation. The aim of the campaign is to raise the awareness of the public on the use of plastic bags as well as informing people on standards of quality such as the obligatory use of the label "Ecolef" on plastic bags. <i>La Presse</i> reports that the objective of this campaign is not just to fight against plastic bags but the products that do not match specific standards.