Building up the Middle East channel, palmOne, Inc. (Nasdaq: PLMO) today announced the appointment of locally based ITE Distribution LLC, in a bid to expand the channel and retail network throughout the Middle East and North Africa.
Stuart Maughan, palmOne Middle East branch manager said, “ITE is a long standing and well respected local distributor for the region, dealing with a select number of brands it compliments the other distributors we have locally. ITE has built up a solid reputation in the retail channel and with the launch of the LifeDrive and Treo smartphones into the Middle East, ITE will assist us in expanding the number of outlets and increase availability of palmOne products and accessories.
The appointment comes as palmOne launches its latest product range with the LifeDrive, a new category of handheld devices for the modern digital lifestyle. The LifeDrive is being well received by consumer’s world wide. ITE will be focusing on the UAE, Bahrain, Oman, Qatar, Saudi Arabia and Kuwait where it will be selling the full palmOne portfolio of products through select electronic retail outlets.
Adhering to ITE’s in-house policy of maintaining a small selection of vendors and only marketing non competitive products, it remains a fiercely loyal distributor. Shams Jafery, ITE Sales Director says, “ITE takes its partnerships with vendors to the next level, by offering extensive support to the channel. Currently ITE is proud to be distributing world-class brands such as Logitech, Iomega, Symantec, Belkin, ADS Tech, Targus and Kingston. palmOne is a premium brand which offers handheld and communication devices to technology conscious consumers. ITE is delighted to have been selected as the next palmOne distributor for the Middle East and North Africa”.
Pricing and Availability
palmOne’s complete portfolio of products will be available from all ITE resellers.
The LifeDrive mobile manage from palmOne has an estimated value of 1,800 AED. Limited quantities are available from selected retails stores. Volume availability is expected by the end June.
About palmOne, Inc.
palmOne, Inc. (Nasdaq: PLMO) -- a leader in handheld computing and communications solutions -- strives to put the power of computing in people’s hands so they can access and share their most important information. The company’s products include Treo(TM) smartphones, the LifeDrive(TM) mobile manager, Zire(TM) and Tungsten(TM) handhelds, and software and accessories.
palmOne products are sold through select Internet, retail, reseller and wireless operator channels throughout the world, and at palmOne Retail Stores and palmOne online stores (http://eurostore.palmOne.com/)
More information about palmOne, Inc. is available at http://www.palmOne.com
