Out of Blue, a Bluetooth proximity marketing system announced today its partnership with Dubai World Trade Centre as the Bluetooth provider for all events commencing with Gitex which will be held in November 2006. Out of Blue will now be able to offer Gitex visitors for the first time ever an indoor interactive mobile media environment. Using state of the art technology, Out of Blue is the first company to bring this service to a public audience free of charge.
Out of Blue has selected the Geniem Superstore solution from Geniem, a on-device portal technology and services company based in Finland, to create the core part of its proximity marketing solution.. The Geniem Superstore with Bluetooth is a Bluetooth downloadable Java application and a server-side management solution. It enables Out of Blue to deliver traditional retailers and physical stores a new mobile marketing system which offers multimedia content, competitions, surveys and polls, updates and news and advertisement to its customers.
Out of Blue will be launching this pioneering technology during Gitex for the first time ever. Out of Blue Managing Director, Michel Homsi, said “Through the Superstore solution, Out of Blue will offer AME info live news feeds, stock market listings, directly onto Bluetooth enabled mobile phones during Gitex. We will be creating a Bluetooth network environment starting from the concourse and throughout all the halls during Gitex. This will enable Gitex visitors to receive live content, catalogues from various retailers exhibiting in Gitex, coupons, vouchers, games and ring tones whenever and wherever they are at the exhibitions halls.”
About Out of Blue
Launched in 2005, Out of Blue operates in Proximity Marketing and Interactive Media, with a focus on wireless technology and profiled databanks. Out of Blue creates a complete product environment for WiFi and Bluetooth from Bluegiga. Out of Blue offers, in its contracted environments, free wireless contents and two way data transmission which can be used with any regular Bluetooth mobile phone, PDA or laptop computer within a predefined area such as banks, shops, malls, gas stations, exhibition halls, show rooms, fairs etc. Customers or visitors can soon access chatting sessions free of charge; they can as well view and download, in a non intrusive manner, movie clips, TV commercials, catalogues, mobile games previews and MP3s to their mobile phones; thus creating such a compelling entertainment environment in shopping malls, showrooms or retail outlets which would be a real value added service for the end customer, at the same time an opportunity for the ground owners to build loyalty programmes.
