Oral-B, the brand used by more dentists worldwide, introduced today the world’s most technologically advanced power toothbrush – Oral-B Triumph ProfessionalCare 9000. This new premium rechargeable toothbrush, featuring Smart Technology, sets new standards in cleaning and customized brushing to help consumers achieve a whole new level of clean – with cleaner teeth and healthier gums than ever thought possible.
“The best in oral care technology is now available to consumers across the GCC,” said LK Gupta, Brand Manager Procter & Gamble for Oral Care, Arabian Peninsula. “Oral-B Triumph is the most advanced version of our phenomenally successful ProfessionalCare Series and is the most sophisticated and best performing toothbrush on the market.”
Oral-B Triumph features an advanced FlossAction brushhead with patented MicroPulse bristles to gently remove plaque between teeth and deliver a exceptional clean in hard-to-reach places. With Oral-B Triumph’s innovative new Smart Technology, the brushhead and the handle work together to provide dentist-inspired feedback, helping you to brush your best every day.
Innovative Brushheads
The FlossAction brushhead features innovative MicroPulse bristles that pivot independently to go deep between teeth, and its textured cleaning pads sweep away plaque, leaving hard-to-reach places exceptionally clean. In addition to the breakthrough FlossAction brushhead, Oral-B Triumph’s dentist-inspired PowerPolisher brushhead leverages Oral-B’s superior rotating-oscillating head technology to provide exceptional polishing and whitening. All of Oral-B Triumph’s brushheads are compatible with other ProfessionalCare and AdvancePower handles.
Smart Technology
Oral-B Triumph’s brushheads are also embedded with a microchip that communicates with the brush handle’s onboard computer, providing feedback in 13 languages via an easy-to-read digital display. Oral-B Triumph’s Smart Technology recognizes each user’s brushhead as unique, allowing it to track usage and alert the user when it’s time to change specific brushheads to ensure optimal cleaning for the entire family. During use, the brushhead also notifies the user every 30 seconds to brush another mouth quadrant, as well as when the recommended two minutes of total brushing time have passed.
Unique Brushing Modes
Oral-B Triumph features four unique brushing modes, enabling users to customize their brushing experience:
• Clean mode to deliver exceptional mouth cleaning
• Massage mode to stimulate gums
• Soft mode to provide gentle yet thorough cleaning, even in sensitive areas
• Polishing mode to deliver exceptional polishing and natural whitening
Oral-B Triumph automatically adjusts its brushing mode to operate in the optimal mode for specific brushheads – for instance, the PowerPolisher brushhead signals the brush to operate in polishing mode.
Sleek Design
Oral-B Triumph offers a unique, curved shape for improved ergonomics and metallic
accents that give the toothbrush a premium look. The handle also works with an
innovative SmartPlug, similar to a cell phone charger, which offers greater charging flexibility for travel.
Oral-B offers a portfolio of clinically-proven oral care products to suit every consumer’s brushing choice – manual, battery, oscillating-rotating and sonic. The Oral-B Triumph ProfessionalCare 9000 Series is available across the GCC at department, retail and specialty stores for a suggested retail price of 530 AED or 548 SR.
ABOUT ORAL-B
The Oral-B brand is a worldwide leader in the $5 billion oral care market. Part of the Procter and Gamble Company, the brand includes manual and power toothbrushes for children and adults, oral irrigators and oral care centres and dental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists and consumers than any other brand in the U.S. and many international markets.
ABOUT PROCTER & GAMBLE (NYSE:PG)
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®. Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
