Proctor & Gamble today introduced Oral-B Pulsar, a new toothbrush that revolutionises manual brushing and delivers a superior cleaning experience. Oral-B Pulsar is the first-of-its-kind toothbrush, featuring breakthrough bristle and brush head technology further enhanced by a gentle pulsing action that offers superior cleaning with the comfort and familiarity of using a manual toothbrush.
Oral-B Pulsar is clinically proven to remove more plaque than the leading manual brush and battery brushes, and uses technologies protected by over 15 patents, truly distinguishing this toothbrush from any other manual toothbrush on the market today.
“As a global leader in oral care, we understand that a majority of consumers – more than 90 percent – prefer to use a manual toothbrush,” said LK Gupta, Brand Manager Oral Care Arabian Peninsula, Proctor & Gamble. “Building upon our success in the manual toothbrush market, we developed Oral-B Pulsar by updating the familiar feel of a traditional toothbrush with innovative technologies that will allow consumers to achieve a new level of whole mouth clean.”
Oral-B’s cutting-edge technology means Pulsar is also able to reverse and eliminate gingivitis.
Pulsar’s features include patented MicroPulse bristles that pivot back and forth and gently pulse to penetrate deep between teeth and clean along the gumline. Additionally, the elastomeric surface on the bristles grips the surface of the teeth and sweeps away plaque like a miniature windshield wiper. Oral-B Pulsar’s innovative split brushhead design further allows the bristles to adjust to the contours of your teeth, even in hard-to-reach areas, and moderates how much pressure is applied to the teeth and gums.
Available in four handle colors – blue, lilac, red and green – Oral-B Pulsar contains one AAA Duracell battery that lasts approximately four to five months with typical everyday usage. The toothbrush is fully disposable.
Oral-B Pulsar is available to consumers in the Middle East in pharmacies and leading retail stores.
Oral-B offers a portfolio of clinically-proven oral care products to suit every consumer’s brushing choice – manual, battery, oscillating-rotating and sonic.
ABOUT ORAL-B
The Oral-B brand is a worldwide leader in the $5 billion oral care market. Part of the Procter and Gamble Company, the brand includes manual and power toothbrushes for children and adults, oral irrigators and oral care centres and dental products, such as dental floss. Oral-B manual toothbrushes are used by more dentists and consumers than any other brand in the U.S. and many international markets.
ABOUT PROCTER & GAMBLE (NYSE:PG)
Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®. Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
