The rising demand for auditorium and lecture theatre seating facilities in the UAE is motivating leading equipment producers to explore opportunities in this new sector.
UAE-based office furniture company, OFIS, has recently introduced Italian seating brand - Aresline, in the UAE. “The addition of Aresline’s seating range to OFIS’s existing portfolio will strengthen its offering and help increase market penetration in the office furniture industry,” said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg group.
“The growing number of colleges and universities in the region are demanding reliable and efficient collective seating systems for classrooms, auditoriums, and university conference rooms. We are confident of meeting these requirements with Aresline’s new line of products,” explained Dayal.
Providing innovative and functional programs, Aresline brings practical furniture that solves basic requirements of space and safety with exceptional ergonomic features. The three new series include -Thesi, Omnia and Genesis.
“OFIS is currently working on introducing its latest Aresline range with back support and comfortable writing tops for students, in a number of educational institutions,” Dayal added.
Besides collective seating, Aresline has a host of other seating solutions for staff seating, managerial and executive seating, lounge seating, auditorium seating and waiting areas.
“We are keen to grow the Aresline brand worldwide, especially in regions that are keen to embrace advanced concepts,” explained Andrea Kocjancic of Aresline. “All our products are backed by intensive research, quality materials, structural ergonomic design and innovative technological applications. Identifying the UAE as a growth market in this region, we would like to expand our brand through our partners, OFIS.”
Other brands distributed by OFIS offering ergonomic office solutions include Ergo, Dauphin, Wilkhahn and Unifor.
OFIS (Office Furnishing Interior Solutions) used to be known as Technical and Trading Establishment, and the company has been in the business of office furniture for almost two decades. The OFIS showroom in Dubai is located at the foot of Maktoum Bridge.
OFIS is the furniture, flooring and interior solutions business of the Easa Saleh Al Gurg Group (ESAG). The company has been in the business of office furniture for almost two decades and was formally known as Technical and Trading Establishment.
OFIS’s large portfolio of world-class brands includes Wilkhahn, Unifor, Della Valentina, BP Ergo, Dauphin, Trendline, Benel, Interface and Parador. Its showroom is located in Dubai at the foot of Maktoum Bridge.
The Easa Saleh Al Gurg (ESAG) Group was founded by the Chairman of the Group and the UAE’s ambassador to the UK, H.E Easa Saleh Al Gurg CBE, in 1960. Today the group is associated with over 20 brands such as British American Tobacco, Unilever, Dunlop, United Colors of Benetton, and Burmah Castrol.
