A new media monitoring service, Media EYE Middle East, launched its operations from today, offering the most comprehensive solutions in media monitoring requirements to corporate communication and PR professionals in the Middle East and Africa.
The service is planning to capitalize on the increasingly growing needs of corporate communication and PR professionals in the industry for customized and need-based media monitoring solutions. With very few players in the region, the service has enough room to tap the rich potential the market offers.
"Media EYE Middle East's website www.mediaeyeme.com provides extensive details on the services offered including how accurate, timely, cost-effective and reliable the package could be. Communication and PR professionals can identify and select from the various range of services that are being offered," said Mr. Yasser F. Ahmed, Manager, Media EYE Middle East.
A remarkable feature of Media EYE Middle East is its extensive range of services. The service offers a more up-to-date regional media database, monitoring coverage from a broad base of media mediums and even provides clients at the end of the month a clear-cut analysis of the types of mediums they have been able to penetrate in terms of their print, broadcast and online coverage.
As an added service, each client has an opportunity to either release their information (press releases) directly through Media EYE Middle East's online regional media database or request the service to release the information on their behalf. This could be quite useful to communication and PR professionals who would prefer to reach a wider target audience but could not do so due to lack of the necessary wherewithal.
"We even offer clients free TV and Internet monitoring. However clients who prefer to use these features are required to meet certain conditions. Our initial offer packages are cost-effective as there are no hidden costs. Clients can choose mediums they would like monitored from the list of countries where Media EYE Middle East offers its services," said Mr. Ahmed.
The service covers all the GCC countries, Iraq, Syria, Lebanon Jordan, Egypt, and Sudan. Media EYE Middle East has representatives in Lebanon, Iraq and Sudan.
