The National Commercial Bank (NCB) recently launched a new television commercial as part of its corporate One Campaign. The commercial was developed in recognition of the Saudi nation’s passion for football and was introduced in tandem with the bank’s ‘Win a Seat at the Game’ promotional customer initiative.
“NCB reinvigorated its corporate identity in 2004 to match the bank’s vision and drive as the preferred provider of financial services across the Kingdom. We have made great strides in enhancing the bank’s customer-centric approach over the past year and a half and the new corporate football commercial truly embodies one of the greatest sporting passions of the Saudi people,” explained Chet Galpin, NCB’s Chief Marketing Officer.
The creative concept, developed by the bank’s above-the-line agency Fortune Promoseven, highlights the excitement experienced by Saudi people of all ages and walks of life whilst either playing or watching a game of football. The commercial not only accentuates the sense of pride experienced when one’s favorite team succeeds but also the dreams associated with being a great football player.
“Understanding what is important and relevant in our customer’s daily lives is paramount in being able to meet their financial expectations and needs. NCB’s corporate positioning of ‘Together as One’ truly embodies this understanding and our ultimate goal of being the preferred bank across the Kingdom of Saudi Arabia,” concluded Galpin.
