Motexha opens today with impressive fashion and textile lineup

H.E Obaid Humaid Al Tayer, President of Dubai Chamber of Commerce and Industry (DCCI) today (September 12, 2005) inauguarted the Autumn 2005 edition of Motexha, the leading fashion and textiles exhibition in the Middle East. The trade show is being held at the Dubai International Exhibition Centre (DIEC) from September 12-15th in Halls 2 and 3.
Motexha is the foremost platform for bringing brands, government agency representatives, franchise agents and fashion trades under one roof to conduct business, generate franchise opportunities and forge partnerships, and is playing host to 500 companies and brands from 36 countries and over 5000 trade visitors this fall.
H.E Obaid Humaid Al Tayer said, “Textiles is a rapidly growing industry in the Middle East, and one of the oldest in Dubai, where it sustains import worth 12 billion dirhams. Trade exhibitions such as Motexha make a large contribution towards the development of their respective industries. This year, Motexha boasts a high quality of participants, with diverse representation from various countries worldwide, which in turn reflects the good health of the industry and the consumer alike. Motehxa is a major exhibition in the Middle East and I commend its high standard of organization.”
The biannual Motexha reflects the evolving needs of global and regional fashion, and Motexha Autumn 2005 has introduced its newest fashion segment, M-Chic, to cater to high-end exclusive luxury brands that are increasingly in demand, following the massive success of its mid-range PURE Branded Wear line and LaunchPad fashion shows. The move comes as a result of growing consumer fashion awareness, and increasing disposable incomes.
Hilal Al Mari, director-general of the Dubai World Trade Centre (DWTC) “Motexha’s stature as fashion and textiles trade show has risen consistently over the years. This quality of exhibitors is particularly high this time around, and I thank the organizers for their efforts.”
This Autumn, Thailand is massively boosting its Motexha presence in an effort to allow prominent players from the country to liaise with Middle Eastern buyers and expand into the region’s markets. Thailand, backed by its government, is looking to raise its international presence in fashion and compete on design and apparel quality in the face of Chinese low-cost competition.
Motexha 2005 has acquired the support of Worth Global Style Network, leading fashion analyst and industry news provider. The industry trends analyst will exhibit an array of tools including up-to-the minute global online information on catwalk coverage, trend research, trade shows, industry happenings, as well as consumer intelligence reports and industry surveys to demonstrate how its interactive tools may help retailers, manufactures and suppliers make informed strategic decisions towards developing their brand strategies. Other associations supporting Motexha Autumn 2005 include Singapore’s Textile And Fashion Federation (TAFF), Portugal’s APPICAP, Arab Brazil Chamber of Commerce, Thailand Department of Export Promotion, Pakistan’s Export Promotion Board (EPB) and Daegu Gyeonbuk Textile Industries Association Korea.
Apart from the premium M-Chic segment, other specialized zones at Motexha include the dedicated children’s segment KidZone, mid-range fashion-focused PURE, and EuroTrendz that brings the best of European fashion to Motexha. Other offerings include international country pavilions, a trends forecasting forum and a VIP Buyers Lounge.
“Motexha has witnessed growth commensurate with that of the regional fashion and textiles markets. Our international participants are increasing rapidly, as brands look to franchise opportunities for servicing the regional textile markets. Consumer buying power, increasing retail space and a high trend towards franchising all make Motexha a valuable opportunity for brands and fashion traders alike to further their business goals and positively impact their bottom line. Motexha Autumn 2005 is our most diverse show to date, and we are exceptionally pleased with the strong support we have received from industry players,” said Geoff Booy, Exhibition Director, IIR, organizers of Motexha.