Wireless operator MobileCom, member of Jordan Telecom Group (JTG), announced in a press conference that it has revamped all of its prepaid offers as part of a comprehensive review of its pricing strategy aimed at providing its customers with the best telecommunications offers. According to the company, customers can now benefit from a new fixed tariff that can be as low as one piaster per minute, validity period of up to one year, and many other features and benefits.
Executive Vice President (EVP) Mickael Ghossein and MobileCom Chief Executive Officer (CEO) Majd Shweikeh as well as other JTG representatives attended the conference.
“The announcement of such a strategic and confident move coincides with the Group’s refocus as an integrated operator, which is already bearing fruit in elevating the level of services and offers provided by the Group’s different business units. This is a special opportunity for MobileCom to emphasize its commitment towards rewarding its customers and fulfilling their needs efficiently and effectively,” Mr. Mickael Ghossein said.
Mrs. Majd Shweikeh went on to say, “Revamping our prepaid offers comes as a result of fully understanding our customers’ growing needs and future expectations by providing them with the simplest and best offers in the market place. Customers will find that we have radically simplified the range of products and offers available bringing with it greater clarity and visibility to the benefits of being a MobileCom customer.”
She went on to outline in more detail that MobileCom had made constructive changes to its prepaid offers, by merging them into two very distinctive offers. Shweikeh pointed out that this change marks the beginning of a new phase in the local telecom market, making it easier for customers to comprehend the packages offered rather than having a wide range that are often too complicated for customers to understand.
Shweikeh explained that the two new offers included the extension of the validity period to one year on scratch cards by shifting from an accumulative validity method to a scratch card denomination method.
The two distinctive offers called “7” Offer and “Youth” Offer will provide customers with fixed low tariffs as low as one piaster per minute, offering customers greater flexibility and reassurance about the costs being incurred when making calls.
According to the CEO, the change over for all MobileCom customers to the new offers will take place automatically; “CardCom”, “7/7” and “Tourism” customers becomes “7 Offer”; while customers already using MobileCom’s “Youth” and “SAWA” offers will instantly become “Youth Offer”. The best and most popular features and services will be retained, in addition to an estimated positive reduction of 20% - 85% on all calls depending on the selected offer and calling destination.
During a visual presentation, MobileCom said that what sets the new offers ahead from the rest of the market is the ability to pre-select three favorite numbers on a preferential fixed rate; customers will be charged one piaster per minute for calls within MobileCom network and three piasters per minute within Jordan Telecom network. Furthermore, customers taking up the new “7” offer would be able to select one international number among the three numbers and benefit from the lower international destination calling rates in addition to gaining the advantage of calling any other local network at a flat rate of seven piasters per minute.
As for customers taking up the new “Youth” offer, they can call any other local network at a fixed low rate of six piasters per minute. Additionally incorporated in the new “Youth” offer, is a discounted night rate for local calls, which would be as low as three piasters per minute, plus 50 free SMS per month as long as the customers line is active, and two MMS per every JD1 recharge.
Consumer and Corporate Marketing Manager, Yanal Shwayyat pointed out that the recently introduced UniZone service will be available through the new “Youth Offer”. The UniZone is an exclusive service, launched by MobileCom for the customers of its “Youth” prepaid offer providing discounted rates as low as two piasters per minute when calling to any MobileCom number within the campuses of the University of Jordan, Hashemite University and Yarmouk University.
The renewed offers include a number of common features, as MobileCom modified its loyalty program so that the new ‘Pay As You Go Loyalty Program’ provides all its prepaid customers with up to 15% free bonus on every recharge regardless of the denomination of the chosen prepaid card based on continuous activity.
Additionally, the operator introduced new free SMS bundles; 50 free SMS for the JD22 scratch cards and 100 the JD32 scratch cards, consequently replacing the previous JD2 extra free credit for the JD22 scratch cards and JD4 for the JD32 scratch cards.
Furthermore, these renewed offers increased validity for all scratch cards to 30 days for the JD5 cards, 180 days for the JD12 cards and 1 year for the JD32 cards. MobileCom also provided its customers with the ability to utilize credit within 90 days; 60 days for incoming calls and 30 days as a grace period.
Shwayyat explained that the offers will retain a number of previous features, including no fixed monthly fee, free voice mail service and the billing per second after the first minute, pinpointing that the prepaid subscribers have free access to the international and roaming calls. MobileCom has also improved the service enabling its customers a maximum limit of JD10 per month.
“We believe in the importance of excelling and continuously responding to our customers’ growing needs. We look forward to realizing more of our customers’ goals by bringing more cutting edge offers and professional solutions to the market,” Shweikeh concluded.
About MobileCom
MobileCom is the Jordanian public mobile telephone network operator, and is the operator of the mobile communications licence granted to Jordan Telecom. MobileCom is a member of the Jordan Telecom Group that also includes e-Dimensions and Wanadoo.
An agreement was signed on 23 January 2000 allowing the JITCO Investment Group, led by France Telecom, to enter Jordan Telecom with a 40 per cent shareholding equity. JITCO is a holding company which is owned partly by France Telecom (88%) and partly by the Arab Bank Ltd (12%).
The company combines local Jordanian capability with the technological advantages and network management/operation experience of one of the world's leading telecommunications operators, France Telecom.
The company has built a new, highly advanced, mobile communications network to serve the Hashemite Kingdom of Jordan, and launched its full public service in Jordan on 15 September 2000.
