The German National Carrier, Lufthansa together with Albawaba.com have taken innovative steps to create one of the first online travel surveys in the Middle East in English and Arabic. The survey targets frequent international travelers and seeks to find out their travel preferences in general and with Lufthansa as an airline. Mr. Uwe Wriedt, Lufthansa's General Manager and Director for the Gulf and Pakistan said, “Lufthansa as Germany's National Carrier is proud to join hands with Albawaba.com to promote the online travel survey in order to have better understanding of our frequent travelers needs. Lufthansa goes the extra mile to show its presence in the region thus striving to demonstrate the quality products, customer service strengths and hospitality of the airline. The survey also enables us to further enhance our Lufthansa customer database and inform them of the latest promotions and developments.”
Mark Gatty Saunt, Gulf Director at Al Bawaba commented, “By providing this survey on Albawaba.com, we are hoping to gain a better understanding of our users international travel habits. We can then apply this knowledge to the type of products Lufthansa should be advertising across our network. This will result in targeted advertising campaigns and well spent advertising budgets.”
About Lufthansa German Airlines
Lufthansa is one of the world’s largest and most prestigious airline. Renowned as the World’s favorite International Airline, Lufthansa successfully owns a fleet of 390 aircrafts and is among the world’s top ten airlines. Lufthansa proudly is also a founding member of the Star Alliance which flies to over 750 destinations in 120 countries.
Al-Bawaba (www.albawaba.com)
Albawaba.com is one of the leading Internet destination sites for residents of the Middle East and for all those with specific interests in the Arab world. Albawaba.com provides a rich range of up-to-the-minute news reports and in-depth articles, plus analysis on a variety of Middle Eastern topics, including business, politics, sports, health and beauty, travel and entertainment. Al-Bawaba's content also includes:
Mena Report (www.menareport.com)
Mena Report (Middle East and North Africa Business Report) is Al Bawaba's business news portal. Coverage is provided for the following popular industries within the region: Economy & Trade, IT and Telecom, Financial Markets, Oil and Energy, Agriculture, Advertising and Marketing, General Industry, Retail and Services, Real Estate, Healthcare, Transport and Tourism. Mena Report also provides a weekly free newsletter, which is distributed to an ever growing number of global subscribers.
