Linksys®, a Division of Cisco Systems, Inc., the recognised leading provider of voice, wireless and networking hardware for the consumer, SOHO (Small Office/Home Office) and small business customer, today announced the launch of its Marketing campaign: I want Linksys!
This campaign was developed to show Linksys’ wide range solutions by clearly addressing Consumer benefits. Who doesn't want to have: FREEDOM, FREE CALLS , FUN or ENTERTAINMENT? And there are many other benefits brought to the market thanks to Linksys solutions.
This campaign is divided in 4 axes:
- I WANT FREEDOM: the freedom to work and play anywhere. Want the freedom to move around – without wires? Go to any room in the house and take your fun, entertainment, music, movies and free calls with you. The Linksys wireless network sets you free – so you can wander where you want and take your work, your play and your media with you.
- I WANT FREE CALLS: internet calls anywhere. Free calls using the Internet are great – but don’t you want the freedom to take your phone anywhere in the house – even into the garden? A Linksys wireless network sets your phone free from wires so you can keep in touch with work, friends and more from anywhere in your home.
- I WANT ENTERTAINMENT: entertainment in every room. Connect your PC and television to the Internet – so you can download movies and watch them in your living room, or look through your holiday snaps where you want – on your TV or on your PC. It’s your choice. Play your MP3s through your stereo. Bring your entertainment to every room in the house with Linksys.
- I WANT FUN: to have fun everywhere. What could be more fun than being able to have your music, movies, TV shows and holiday snaps where you want – to every room in the house and even into the garden? With Linksys, the fun follows you, wherever you go. After all, isn’t that what FUN is all about?
This campaign is also the platform that offers numerous possibilities for in store marketing, mail & rebate promotions, product bundling, product launches, online marketing and moreover applicable in many countries of our theater.
All information about the campaign is here: www.iwantlinksys.com
About Linksys
Founded in 1988, Linksys, a Division of Cisco Systems, Inc. (NASDAQ: CSCO) is the recognized leader in Voice, Wireless and Ethernet networking hardware for consumer, SOHO and small business users. Linksys is dedicated to making networking easy and affordable for its customers, offering innovative, award-winning products that seamlessly integrate with a variety of devices and applications. Linksys provides award-winning product support to its customers. For more information, visit www.linksys.com/uk.
Linksys is a registered trademark or trademark of Cisco Systems, Inc. and/or its affiliates in the U.S. and certain other countries. Other brands and products are trademarks or registered trademarks of their respective holders. Copyright © 2006 Cisco Systems, Inc. All rights reserved.
