LINKdotNET, one of the largest Internet service and solution providers in the Middle East and North Africa region, today announced that it will be offering Customer Relationship Management solutions in a way that makes them far more accessible to small and medium businesses in the region. LINKdotNET’s ‘Hosted CRM’ is the first in the region to offer the sophisticated customer acquisition and retention tools that come with current CRM solutions, but without the need for a significant initial capital investment or the hassle of ongoing technical administration.
Since the application and its maintenance are hosted elsewhere, and leased on an ongoing basis rather than bought, Hosted CRM enables substantial savings on software and hardware license costs, as well as on the expense of a dedicated IT system administrator. For small and medium companies keen to implement CRM but unable to take the plunge and put up the initial cash required, the new solution makes perfect business sense and brings CRM within their reach.
LINKdotNET’s new solution brings many advantages with it, including easy and affordable hosting, secure data protection, easy and quick deployment, and scalability according to company needs.
Karim Beshara, CEO of LINKdotNET explains, “What we’re offering businesses is the chance to get all the benefits of an integrated CRM solution, while eliminating the hurdle of infrastructure cost and cutting out the IT headaches.”
LINKdotNET’s Hosted CRM is a cost-efficient solution that scales according to the organization’s growth, and can quickly and easily add as many users as required. Another advantage is that it can be deployed as quickly as the same day the customer signs up for the service, causing little disruption to business operations, no slowdown in IT department productivity, and the benefit of immediate use of capabilities.
Furthermore, Hosted CRM automates workflows and integrates business processes across all channels, departments, and employees. It also provides multiple security layers which, working together, maximize the safeguarding of valuable data and protect it from possible sources of loss. For login authentification, the solution uses the same encryption technology that is used to protect sensitive financial data in an online environment.
The importance of CRM lies in its ability to bring new levels of sales, customer service and overall profitability to companies. It does this by automating companies’ sales, marketing and customer service data and processes. This automation enables businesses to shorten the sales cycle by having all relevant customer information at their fingertips and to increase the efficiency of marketing activity and focus resources on targeted marketing programs for better results.
In addition, it enables call centres to become more productive in managing customer inquiries and able to offer improved customer service, resulting in higher customer retention and loyalty rates for the business. Considering that it's much more cost-efficient to retain existing customers than to acquire new ones, the business grows faster and operates more profitably by building on a solid base of satisfied, loyal customers.
About LINKdotNET
LINKdotNET is one of the largest Internet Service and Solution Providers in the Middle East, North Africa and Pakistan. It provides, maintains, develops and promotes Internet solutions and services that span Internet connectivity, hosting, online advertising, network solutions and web development.
LINKdotNET is a subsidiary of Orascom Telecom Holding Company, the largest integrated telecommunications services provider in the region. The company has regional presence through offices in Egypt, UAE, KSA, Algeria and Pakistan. It employs more than 1000 consultants, web developers and support staff to deliver world-class Internet solutions to its users and clients.
The software development arm of the company, Link Development, offers technology solutions to businesses and governments, with a particular focus on portals and intranets, e-commerce, Enterprise Integration, CRM implementations and e-branding.
LINKdotNET owns and partners in several online properties, such as MSNArabia, in which it is responsible for web infrastructure and content development. LINKdotNET is a Microsoft Gold Certified Partner in five competency areas, and has achieved ISO 9001:2000 and CMMI Level 3 Certifications.
More information on the company can be found at www.link.net
