LCC International Inc., (NASDAQ: LCCI) a global leader in wireless turn-key services, today announced the launch of ContentView TM, its mobile content and end-user Quality of Experience solution as part of the company’s TotalViewTM Service Delivery Platform. This new service uniquely measures actual consumer experience, providing content providers, operators and handset manufacturers with real insight into end-user performance of mobile content services.
Currently the quality of experience for mobile content is typically measured on a ‘delivery’ basis from the network towards the handset. LCC’s ContentView measures the experience from the end-user towards the network and provides real-time, in-depth analysis of key performance indicators designed to increase content adoption and maximize revenues. It measures download, upload and quality of experience across a broad spectrum of content including full track music downloads, video on demand, news, themes and all other mobile content.
ContentView benchmarks its analysis against key performance indicators including availability, usability, download performance and interoperability. Measurements are then captured, evaluated and combined with network data to assess the overall quality of the end-user experience for any content segment across 1000+ handsets. The outputs are then delivered to the client with full analysis and service improvement recommendations. The service works across all network standards including EDGE, CDMA, UMTS, HSDPA, EV-DO and soon, WiMAX.
According to Informa Telecoms & Media, the mobile advertising industry alone is forecast to grow from $900 million in 2006 to $11 billion by 2011. However, the requirement for end-user Quality of Experience measurements is clearly illustrated by a recent consumer survey* that found that only 12% of consumers are satisfied with their mobile content experience and over 20% of online transactions never completed.
“By harnessing the knowledge delivered by ContentView, LCC can provide wireless operators, handset manufacturers and mobile content providers with unique insight into their consumers’ mobile experience,” explained Kenny Young, Chief Marketing Officer, LCC International Inc.
“With operators dependent on increased content adoption in order to drive revenue and customer growth, measuring and improving the experience of mobile content has reached a critical stage for our industry. ContentView is the first holistic solution to measure the consumer experience of mobile content and will unite the operator, the handset manufacturer and content provider into a single, customer centric approach.”
About LCC International, Inc.
LCC International, Inc. is a global leader in voice and data design, deployment and management solutions to the wireless telecommunications industry. The Company has worked with all major access technologies and has participated in the success of some of the largest and most sophisticated wireless systems in the world. Through an integrated set of technical business consulting, training, design, deployment, operations and maintenance services, LCC is unique in its ability to provide comprehensive turnkey services to wireless operators around the world. News and additional information are available at www.lcc.com.
Cautionary Note regarding forward-looking statements under the Private Securities Litigation Reform Act of 1995:
Information in this release regarding LCC’s expectations, beliefs, and intentions are forward-looking statements that involve risks and uncertainties. These statements include statements about LCC’s release of a product and service offerings or expectations of receiving awards of additional business from current or prospective clients. All forward-looking statements included in this release are based upon information available to LCC as of the date of this release, which may change, and LCC assumes no obligation to update any such forward-looking statement. These statements are not guarantees. Factors that could cause or contribute to differences from such expectations include, but are not limited to, delays in the development, commercialization or market acceptance of new offerings and other factors that may affect our business are discussed in LCC’s filings with the Securities and Exchange Commission, including our most recent annual report on Form 10-K and our quarterly reports on Form 10-Q.
