Knorr has embarked on a GCC-wide road show dubbed “Seasoning the Future” which will visit key markets in UAE, Saudi Arabia, Kuwait, Bahrain, Qatar, & Oman from May 1-10, 2006 as part of Unilever Arabia’s plan to bring its fastest growing brand in the region even closer to its growing clientele.
“GCC is an important market for Knorr for many reasons. We have only been in the region for three years, and our business is accelerating at a very rapid rate due to the superior quality, innovative fresh and natural products especially appealing to young couples” said Rayan Qutub, Marketing Manager-Foods, Unilever Arabia. “Through “Seasoning the Future”, we aim to further enhance our brand presence in the market and our relationship with our customers & consumers.”
Since it was first introduced in the market three years ago, Knorr has become a preferred brand for recipe mixes, soups and salad seasonings. According to Qutub, 1 in 2 people use Knorr’s recipe mixes, and about 1 in 4 consumers use a variety of Knorr’s market leading soups. Asked why they used Knorr’s salad seasoning, a newlywed couple answered, “Because it has changed the way my husband and I look at ordinary salad.”
Last year, a staggering 1.9 billion servings of soup were consumed in the GCC including Knorr, in addition to 10 million salad servings which used Knorr’s salad dressing. “These numbers show a strong preference for our brand, and we hope to continue delighting our consumers by developing new recipes and soup variants which we will showcase in this road show, appropriately called Seasoning of the Future,” commented Qutub.
Knorr is the number one brand within Unilever’s impressive portfolio of globally-recognised products, such as Lipton, Dove, Lux, and Axe to name a few; and is also its fastest growing. “A major reason for this success is Knorr’s passion for developing products that are in-line with consumer’s needs, as well as the ability to innovate and add an element of magic into our consumer’s daily lives,” added Qutub.
When asked about Knorr’s latest products, Qutub explained how consumers are always looking for a surprise element that will make the food more exciting, which is exactly why we have introduced the up-side down squeezy mayonnaise, new range of the world soups, seasonings, mixes, and cup-a-soup.
Knorr currently offers a full range of mouthwatering recipe mixes, soups, salad seasoning, and cubes. It will be showcasing an array of new and creative recipe suggestions using Knorr products that consumers can use to add a refreshing flavor and seasoning to their cooking.
About Knorr
The Knorr brand boasts a strong heritage, dating back to 1873. It was then that, with the spread of industrialization, Carl Heinrich Knorr realized the need for quickly prepared and nutritious meals. In cooperation with nutritional experts, he developed a preservation method to maintain the natural values of the ingredients and their flavors and also reduce their cooking times.
The quick and tasty soups were an immediate hit with housewives. In the 1900s, the business expanded in Europe, and by 1957, Knorr operated in eight countries. Today, Knorr products are available in 100 countries.
About Unilever
Unilever is an Anglo-Dutch consumer goods giant with a 130 history and is one of the first multinationals to enter the GCC market. Unilever has been a part of the region for over half a century, operating under the name of Unilever Arabia, in partnership with leading local Arab companies. Unilever sells more culinary products than any other consumer goods company in the world, with 265,000 employees putting brands on sale in 151 countries around the globe. Unilever brand range includes foods, home and personal care products including Lipton, Knorr, Dove, Sunsilk, Close-Up, Signal 2, and Slim-Fast. Consumers choose Unilever products 150 million times every day.
