In an age of miniaturisation and globalisation, average consumers today are very demanding when it comes to the layout and aesthetics of any establishment they visit. They want to be attracted and motivated to enter a shop or stall and in that moment of decision-making rests the difference between a prospect and a sale for retailers.
Visual merchandising therefore has become a critical aspect of retailing and retailers are increasingly looking toward creating a unique environment that is aesthetically pleasing as well as being cost effective. Here, technology comes into play with its capabilities to attract as well as provide information on consumer behavioural patterns.
That is why specialists in visual merchandising play such an important role in enhancing the retail environment and are a much sought after exhibit at the InRetail exhibition – the perfect meeting place to source the latest in retail interiors and shopfitting.
Visplay International, part of the Vitrashop group of companies, is one such name renowned in the industry for being the embodiment of quality and timeless design in modular systems for retail environments. With offices in Switzerland, Great Britain, France, Spain, the Netherlands, Belgium and the Middle East, Visplay systems enable flexible merchandising and can be adapted to a range of different target groups and design concepts.
Architects and visual merchandisers visiting the event will be able to find out more on the Visplay system to enhance the ambiance of their commercial space and maximize merchandising impact. This is achieved through Invisible Design® which lays emphasis on the merchandise rather than the system, and is currently being used by megastores, fashion boutiques, brand stores, department stores, showrooms and service areas. Whether structural, glass, horizontal or vertical systems or systems for the selective use of walls and floors: Visplay systems offer many design possibilities for retail environments and are continually expanded to include new technical solutions.
Paula Al Chami, Exhibition Director for InRetail is positive about the response towards such dynamic exhibitors participating at the event. “As the event organiser, we endeavour to encourage the best that the retail industry has to offer and to make their presence felt in a market that is growing. Not only do our exhibiting companies have the opportunity to expand into new markets, but more importantly the region’s retail industry gets a boost by having the best that the industry has to offer right on our doorstep.”
Visitors can look forward to seeing Visplay and many more specialists at InRetail opening on the 3rd of June and continuing till the 5th of June 2007.
About InRetail Exhibition
InRetail - For the design, fit-out and management of retail outlets, supermarkets and shopping malls in the Arabian Gulf showcasing retail interiors & shopfitting, retail technology & visual merchandising, retail design & interior architecture, in-store marketing & logistics handling.
The Innovations In Retail Seminars will run alongside the event - delegates will once again be inspired and educated on the latest innovations in interior store design, current retail trends and management techniques that ensure success in this highly competitive market, brought to you by renowned international speakers.
InRetail is open to trade visitors only and will be held at the Dubai International Exhibition Centre, 3- 5 June 2007, from 11am – 7pm daily, and will run alongside the Office Exhibition and Hotel Show. For further information please visit www.inretailexhibition.com
About dmg world media
An international exhibition and publishing company, dmg world media Ltd produces more than 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports.
dmg world media employs more than 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, Brazil, the United Kingdom, France, the Middle East, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom.
