Infiniti launched a full lineup of luxury vehicles in Taiwan, making Taiwan the third market after North America and the Middle East to sell a complete range of Infiniti vehicles. With the great success of the line up including the sporty G Coupe and Sedan, the large SUV QX, the sedan Q and the unprecedented crossover FX, Infiniti has set its base in the Middle East and resumed its global expansion plans by reaching the Taiwan market.
With the introduction of a more complete Infiniti lineup, consumers in Taiwan will now have access to such popular Infiniti models as the G sport coupe and the M luxury sedan. The new lineup will be sold through five exclusive Infiniti dealers located throughout Taiwan.
“We recognize Taiwan as one of the region’s most dynamic markets for luxury vehicles,” said Yasuaki Hashimoto, VP of Nissan Motor Co., Ltd. “Taiwan is one of the first markets to launch the full Infiniti lineup and to deliver Infiniti’s premium Total Ownership Experience.”
Infiniti, which was first launched in Taiwan in 1997, has been represented in the market through sales of the QX comfortable luxury sport utility vehicle and Q premium luxury sedan until now. With this introduction, it will include a total of five models adding the G and M to the current product line-up of FX, Q and G Coupe.
Launching Infiniti in Taiwan is part of Nissan’s long-term global growth strategy for the brand. At the company’s announcement of its fiscal year 2004 financial results and new three-year business plan NISSAN Value-Up on April 25, Nissan’s President & CEO Carlos Ghosn said that Nissan would launch Infiniti in more major global luxury markets over the course of the next three-to-five years.
Infiniti was established in the U.S. in 1989 and is one of the fastest growing luxury brands in that market.
