HP showcases “Masters of Color” across the Middle East

Published January 24th, 2006 - 07:49 GMT
Al Bawaba
Al Bawaba

Unveiling of exciting line-up of Color Laserjet printers at series of road shows

DUBAI, UAE, January 24, 2005 –  Reinforcing its position as leaders in print technology, HP  recently unveiled its “Masters of Color” which encompasses its latest range of Color Laserjet printers at a series of road shows in Riyadh, Jeddah, Kuwait, Bahrain, Abu Dhabi and Dubai targeted at its resellers and customers.
The new line-up of printers include the HP Color Laserjet 4700 and the HP Color Laserjet 3000 and 3800 series, which aims at highlighting HP’s contribution to the color revolution in the Middle East.
Commenting on the new line-up of products, Amin Mortazavi, Business Manager, Commercial Core HP Imaging and Printing Group said: “With its legendary reliability and technical innovations, HP is the industry leader in print technology. HP’s breakthrough Color LaserJet series now allows businesses to gain competitive advantage by controlling printing and reducing outsourcing costs.  Our new line-up ensures outstanding results, whatever your budget or printing requirements are.
LaserJet 4700
HP has launched its Color LaserJet 4700 series of printers targeted at workgroups in small and medium businesses (SMBs).  A hallmark of the new series is its multiple advantages for workgroups, especially for in-house printing functions, as it promotes more users and greater volumes.
• The new LaserJet 4700 series is designed to complement and streamline their productivity with its superior benefits. All models in this series feature the new HP ColorSphere Toner which enables a dynamic range of bright, brilliant colours and offers conveniently timed calibrations for consistent colour output. At the same time, HP's Enhanced Image REt 3600 technology provides more refined colour contrast and true-to-life images in document.
• The HP LaserJet's expandable memory and built-in printing engine also allows it to handle more users and greater volumes of printing with effortless ease.  The series features a fast print speed of up to 30 pages per minute (ppm) for both monochrome and colour, and accomplishes two sided printing at full speed, with the first page out in less than 10 seconds.
• LaserJet 3000 and 3800
The new HP Color LaserJet 3000 and 3800 printer series are both designed to serve managed work-teams in medium and large businesses. A key hallmark of the two new series is their ability to create brilliant colour collateral at high speed.
The highlights of the 3800 series includes a fast print speed of up to 21 pages per minute (ppm) for both colour and monochrome, and the HP Imageret 3600 - an HP developed suite of innovative technologies that provides professional, high-quality colour documents and images. Colour Access Controls help avoiding unnecessary costs by limiting access to colour printing by a choice of user or application, while HP Web Jetadmin tracks colour usage and provides customised reports on usage. Different connectivity options for the LaserJet 3800 include wireless and hard-disk support via an EIO slot.
The HP Color LaserJet 3000 series is designed for slightly smaller work-teams of up to approximately 10 users in managed IT environments. The series offers fast, reliable mono laser printing with the added benefit of colour. Users can expect a fast print speed of up to 29 ppm for mono and 15 ppm for colour.
The 3000 series also features Imageret 2400 and HP Embedded Web Server which allows remote installation, configuration and monitoring of individual printers.  Another common hallmark is the HP Instant-on Technology which saves time and money by reducing the printers' warm up time.
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About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Oct. 31, 2005, HP revenue totaled $86.7 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.

About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Jeddah, Khobar, Cairo and Ramallah servicing the GCC, Egypt and the Levant.

HP has been present in the Middle East since 1968, and opened its first regional office in 1994. HP Middle East is the market leader for Enterprise, Small and Medium Business and Consumer technology products, and offers a large portfolio of solutions and services in various business domains.
For more information about HP in the Middle East, please visit www.hp.com/me.


© 2006 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
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