Gulf Investment Corporation (GIC), owned equally by the six Gulf Cooperation Council (GCC) states, has appointed international firm Hill & Knowlton as its public relations advisor.
The wide-ranging scope of work includes internal communications, public affairs, crisis management, media relations and online development.
Headquartered in Kuwait, GIC has performed strongly in recent years, playing a leading role as an investor in projects and ventures that add economic value to the Gulf Region.
GIC Head of Communications & Public Relations, Qais Al Shatti, said “Building corporate reputation has become a demanding task in today's world of business and requires specialist expertise. Hill & Knowlton has the skills, know-how, talent and regional strength to assist corporations such as GIC manage their reputation which is an important factor in determining corporate performance.”
Hill & Knowlton Regional Director Dave Robinson said: “It is gratifying that companies like GIC choose to work with an agency with a strong regional network of offices that deliver practical and creative programmes to support achievement of key business objectives.
“Hill & Knowlton helps companies integrate their communications efforts, so they can speak with a single voice to all of their audiences, resulting in a consistent corporate position.
“In the fast-changing technological world, the need for effective public relations has never been greater,” he said.
After opening its doors for business in Bahrain in 1985, Hill & Knowlton expanded its business activities throughout the Gulf Region and can point to a strong track record of success.
About Hill & Knowlton
Hill & Knowlton, Inc. (www.hillandknowlton.com) is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is based in New York, with 73 offices in 39 countries, as well as an extensive associate network. The agency is part of WPP (NASDAQ: WPPGY, www.wpp.com), one of the world’s largest communications services groups.
Hill & Knowlton Europe, Middle East and Africa was named Best Agency by the International Business Awards 2005 and Pan European Consultancy of the Year by The Holmes Report, European Consultancy Report Card 2004.
