Leading hair care solutions provider Head & Shoulders recently launched its new shampoo, “Soothing Care”. Designed for sensitive scalps, this special lotion-based formula helps prevent scalp irritation - sensitivity while giving unsurpassed anti-dandruff protection and gorgeous hair. Tested extensively by skin care experts, Soothing Care is an ideal daily-use shampoo for sensitive scalps.
Soothing Care is formulated with the recognition that the scalp is an extension of the skin and so needs and deserves the same kind of care. Head & Shoulders’ new Soothing Care variant, with its light creamy feel, fresh scent and soothing ingredients, is ideal for people concerned about skin and scalp sensitivity. With its gentle pH-balanced lotion formula, it’s suitable for everyday use, as well as with coloured and treated hair.
This unique formulation is the result of 40 years of Head & Shoulders scalp and hair care expertise linked to a deep consumer insight into the growing appearance of skin sensitivity, including scalp sensitivity, which often leads to self-consciousness and embarrassment. The research behind Soothing Care found that scalp sensitivity was caused by both environmental and hair care product triggers. Examples include pollution, UV radiation and harsh beauty treatments, all of which are very much a part of today’s world.
Also contributing to the development of Soothing Care was the same understanding that underlies the science behind sensitive skin care products, i.e., the use of special formulas. As such, Soothing Care with its special lotion formula successfully manages sensitive scalp and its symptoms, thereby heading off other types of scalp problems, the most common being dandruff.
Soothing Care is ideal for those who suffer from scalp sensitivities but also are looking for a way to effectively tackle dandruff. Research shows that these people fear that any formulation capable of clearing dandruff would be harsh on the scalp. Soothing Care by Head & Shoulders, with its special lotion-based formula, is ready to meet the twin requirements of caring for the sensitive skin of the scalp in a gentle way and leaving hair nicely conditioned and simply beautiful.
