Gulfy, the new Gulf Air icon, will be present at Bahrain International Circuit (BIC) during 10, 11 and 12 March greeting and entertaining Formula One fans and visitors.
Gulfy, a life-size cartoon character, was unveiled to a large gathering of school children, teachers, parents, Gulf Air patrons and media persons last week in Bahrain and Oman.
"We want to add up as much colour and fun as possible to the Gulf Air Bahrain Grand Prix 2006 event, which has already grabbed worldwide attention," says Gulf Air Vice President Marketing and Sales Danny Barranger.
"Gulfy will provide the essential fun element to the occasion that will bring more cheers and jubilation to the crowd creating a festive atmosphere."
"We have also brought in a giant Gulf Air Balloon to BIC to add more colour and excitement to the grand event of the year."
During the Gulf Air Bahrain Grand Prix in 2006, Gulfy will appear on the merchandise stand each day greeting visitors through a Sky Nanny. He will also step off the stand on occasions to interact with larger groups of children or those who are unable to access the stand area easily. This will also enable him to provide photo opportunities for families and, meet and greet guests passing through the merchandise area generating an atmosphere of fun and frolic.
Created as an enhancement to Gulf Air's award-winning Sky Nanny service, Gulfy will be appearing in several places and occasions in Bahrain and Oman entertaining, engaging and enthralling both children and adults alike.
About Gulf Air
Founded in 1950, Gulf Air, owned by the Kingdom of Bahrain and the Sultanate of Oman, is the only truly Pan Gulf carrier in the Middle East region.
The regional, geographic and cultural values that the airline has embraced over more than half a century are still central to defining its brand and service ethos.
Today the airline’s network stretches from Europe to Asia and covers 50 cities in 30 countries. The fleet comprises 34 aircraft and has the distinct advantage of possessing the strongest network across the Middle East.
A platform for sustained commercial operation has been established over the past three years as part of a multi-phased turnaround programme. It has also provided a framework for a succession of innovative products and services including the unique Sky Chefs and Sky Nannies that form part of Gulf Air’s ’smart airline, successful business’ vision.
International recognition has been achieved as a result of the turnaround programme leading to numerous awards for the airline’s innovative and high quality products and services: These include:
• Best Onboard Catering in First and Business Class (Skytrax World Airline Catering Awards 2005)
• Best designed in-flight magazine (American Creativity Awards,2005)
• Middle East Leading First Class Airline (World Travel Awards 2005)
• World’s Leading Airport Lounge (World Travel Awards 2005)
• Middle East & North African Platinum Best Airline (MENA Travel Awards 2004
• Most Improved Airline (Skytrax Awards 2004)
• Middle East First Class Airline (Arabian Business Awards)
• Best new product launch for in-flight services (PAX international Readership Awards)
• Best First Class Onboard Food (Skytrax Food Category 2004)
• Best Business Class Check-in (Skytrax Check-in Category 2004)
• Middle East region’s best airport restaurant for its restaurant in Bahrain International Airport lounge (PAX International Readership Awards 2005)
