Air Miles, the Middle East’s only true multi-participant coalition loyalty programme, has signed with adidas, global leader in the sporting goods industry, for the UAE, expanding its regional partner network to more than 160 brands.
Starting December, as part of its introductory offer, the loyalty programme, which is free to join, will provide shoppers an opportunity to earn Double Air Miles on all purchases at adidas’ nine exclusive outlets.
“adidas has always been a significant part of the sports world and by adding it to our growing partner network we aim to provide regional sports and fitness enthusiasts more with every dirham they spend,” said Dave Battiston, CEO, Rewards Management Middle East (RMMEL), the company behind Air Miles in the region.
“We have a track record of profitably changing our customers’ shopping behaviour by offering aspirational rewards that help members make the most of their daily spend, and through this partnership we will continue to provide card-holders an unparalleled shopping experience.”
adidas offers a broad portfolio of products that include state-of-the-art sports footwear, apparel and accessories, through its growing store network. adidas plans to open four more stores by the end of this year across the UAE, including the first ever Sport Performance Centre and Originals store in the Middle East, in Dubai.
“As the leading, global sporting goods manufacturer, we continuously strive to improve the quality, look, feel and image of our products and services targeted at consumers that have a sporting lifestyle,” said Jad Chouman, Regional Product/ Marketing Manager, adidas Emerging Markets.
“Through this partnership, we are confident we will now be able to provide our customers and Air Miles’ million plus members more value by enabling them to earn more points and obtain a range of rewards befitting their active lifestyle.”
About Air Miles, Middle East:
Air Miles is the Middle East’s leading multi-participant loyalty programme. In just five years, the programme, which is free to join, has grown more than one million enrolled members from more than 450,000 households in the UAE & Qatar. Now, over 80% of all Air Miles members have either redeemed or have enough Air Miles to do so, making Air Miles the largest and most active retail database in the region.
Air Miles receives over 10,000 new applicants per month and will embark on an ongoing Middle East roll out programme by the end of the year.
Air Miles is managed by Rewards Management Middle East (RMMEL) in the UAE and Qatar and is part of Air Miles International that has been running successfully in the UK (‘Air Miles’ & more recently ‘Nectar’), Canada, the Netherlands and Spain for the past 16 years.
Members can collect Air Miles from a massive total of over 160 market-leading participants including: HSBC, Spinneys, Damas, Lamcy Plaza, Axiom Telecom, Areej, Thomas Cook Al Rostamani (Travel & Tourism), Gulf Greetings, Hertz, Bin Sina Pharmacies, Hilton Hotels, CineStar Theatres, Pan Emirates Furniture, Rotana Hotels, Jawad Business Group, Al Futtaim Watches and Jewellery, Al Ghandi Electronics, JW Marriott Hotel, Renaissance Hotel, SNTTA Travel & Tours, Abela, African & Eastern, Al Jaber Optical Centres, Compume, Al Ansari Exchange, Bin Hendi Cafes and Emirates Post.
Air Miles offer a wealth of rewards and experiences to members such as electronics, jewellery, family days out, adventure experiences, hotels suites and airline tickets.
RMMEL also operates the business performance recognition programme Air Miles Incentives, which gives companies the opportunity to capitalise on a wealth of rewards for employees, sales teams, operators, trade partners and corporate customers.
