Now there’s even more reason to be excited about everyone’s favorite liquid foundation, Estee Lauder’s Double Wear Stay-in-Place Makeup SPF10. New studies show that this long-wearing foundation lasts even longer – 15 hours of continuous wear – now you really can have even-toned, flawless skin, all day!
Unlike other long wearing foundations, Double Wear remains comfortable morning, noon and night. “Many women avoid long wearing foundations due to heavy, drying formulas and cakey finishes,” says Anne Carullo, Senior Vice President Global Product Innovation for Estēe Lauder. “Double Wear Stay-in-Place Makeup provides lightweight, oil-free, natural looking coverage that won’t slip, slide or melt away.”
Double Wear Stay-in-Place Makeup SPF 10 is formulated to hold up under the most adverse conditions; heat and humidity. And for those who prefer an alternative to liquid foundation, Double Wear now offers more flexibility with the addition of Double Wear Stay-in-Place Powder Makeup and Double Wear Stay-in-Place Makeup SPF 10 Concealer.
New! Double Wear Stay-in-Place Powder Makeup SPF 10
Double Wear Stay-in-Place Powder Makeup promises greater flexibility and great staying power - over 8 hours, with the added benefit of SPF 10. This portable compact’s versatile formula offers lighter coverage when applied with a brush or heavier coverage when applied with a sponge.
Estēe Lauder has developed a powder compact that utilizes exclusive Estēe Lauder technologies and ingredients to give a flawless semi matte finish, smooth even application and a long lasting, comfortable formula;
• Hydrophobic-treated pigments (pigments treated to repel water) – enables the product to bind to the skin with long lasting true color and coverage; moisture is unable to penetrate the pigment - which normally breaks down the foundation.
• Microsphere technology – allows product to glide on for smooth seamless application.
• Trimethysiloxysilicate – a polymer/ resin forms a pliable film on the skin, allowing for comfort and long wear.
• Boron Nitride – state of the art optics that scatter light to blur imperfections.
• Titanium Dioxide - a skin friendly, SPF 10 naturally derived physical sunscreen that helps block both UVA and UVB wavelengths of light.
• Sperical Silicia – a super lightweight material that combines light scattering properties with a soft cushioned feel.
• Isostearyl Palmitate – an emollient that helps bind powder to the skin
Featuring the Double Wear expanded shade range for every skin tone Double Wear Stay-in-Place Powder Makeup is the perfect foundation for any woman looking for an alternative formula in their favorite Double Wear shade.
New! Double Wear Stay-in-Place Concealer SPF 10
There is nothing worse than a concealer that doesn’t keep up with your foundation – Now with Estēe Lauder Double Wear Stay-in-Place Concealer you can keep your imperfections hidden – all day long!
Suitable for all skin types this exceptional new product offers the Double Wear promise of 15 hours of long wearing, stay in place coverage and the added benefit of targeted coverage for under eye circles and blemishes. Double Wear Stay-in-Place Concealer blends easily with smooth even application.
This unique formulation features an SPF 10, giving added protection to the delicate eye area, which combined with Double Wear’s long lasting formula, will help protect you from harmful rays.
Double Wear Stay-in-Place Concealer’s transfer resistant formula looks flawless and fresh thanks to the very best in Estēe Lauder technology and ingredients;
• Hydrophobic-treated pigments – a special treatment coats the individual pigment within the liquid formula maintaining superior adhesion to the skin.
• Trimethylsiloxisilicate – this triple polymer action system functions as a breathable, water resistant, transfer resistant film, helping to hold product in place and prevent creasing whilst maintaining skin comfort.
• Sodium Hyaluronate and Butylene Glycol – provide moisture, protecting the delicate eye area against moisture loss and the dry crêpey appearance of traditional formulas.
• Vitamin E Acetate & BHT – an anti-oxidant ingredient works to protect skin against the harmful effects of the environment.
• Tribehenin – naturally derived from hydrogenated rape seed oil, this skin conditioning ingredient helps to keep skin soft and supple.
Double Wear Stay-in-Place Powder Makeup SPF 10 and Double Wear Stay-in-Place Concealer SPF 10 is oil free, fragrance free, non-acnegenic and dermatologist tested.
Double Wear Stay-in-Place Powder Makeup SPF 10, Double Wear Stay-in-Place Concealer SPF 10 and Double Wear Stay-in-Place Makeup SPF 10 will be available at Estee Lauder Counters.
