MasterCard Worldwide, a leader in advancing global commerce, has teamed up with Nougoum FM (100.6) to host the “MasterCard Challenge” radio competition in Egypt, giving MasterCard cardholders the chance to win a brand new iPod. This competition will support the MasterCard “Win a BMW” prize draw promotion.
DJ Yousef El Houseiny, during his show on Nougoum FM (100.6), on February 4th, 5th, 11th and 12th, will run the “MasterCard Challenge” radio competition. MasterCard credit and debit cardholders will be invited to call or text the station and answer a “MasterCard Challenge” question. Respondents who answer correctly are immediately entered into a draw and given the chance to win a brand new iPod, courtesy of MasterCard.
MasterCard is hosting the “MasterCard Challenge” radio competition as an integrated part of the ‘Win a BMW’ prize draw promotion being run by MasterCard across Egypt. Until February 28th, 2007, MasterCard cardholders, from participating banks, who use their MasterCard credit or debit cards at any point of sale nationwide, will be automatically entered into the prize draw, giving them the chance to win one of two BMW 1 Series cars, a dream car, and one of the most desired cars in Egypt. The more cardholders use their MasterCard debit or credit cards, the more chances they get to win.
Magdi Hanna, Vice President and Country Manager, MasterCard Egypt, said: “MasterCard is delighted to broaden the ‘Win a BMW’ prize draw promotion and give our cardholders more opportunities to win great prizes. MasterCard continues to work with the participating customer banks to create advanced methods of payment that fuel economic connections and drive real business value for its customers, merchants and consumers across the region. MasterCard cards carry the assurance of being accepted at more than 24 million acceptance locations around the world, which include more than 1.2 million ATM locations worldwide. MasterCard is the best way to pay for everything that matters.”
About MasterCard Worldwide
MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes approximately 14 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard®, Maestro® and Cirrus®, MasterCard Worldwide serves consumers and businesses in more than 210 countries and territories. For more information, go to www.mastercardworldwide.com.
