Leading Saudi business man Eng. Rami Abu Ghazaleh, CEO of Al Baik Food Systems Ltd. will be leading a discussion on Corporate Social Responsibility during the first CSR Forum held in Riyadh on May 29, 2006. Eng. Rami’s speech will focus on the private sectors role in activating CSR programs – featuring the environmental experience. Al Baik is a leader in launching CSR program’s and initiatives that are of benefit to the local community with far reaching impact. The latest program presented by Al Baik was a fun environmental awareness campaign, aptly "Littering is a Mistake…That puts our City in Trouble We Can't Escape!" featuring Nazeeh and Wartan, the campaign's loveable cartoon spokespersons. The campaign joined one of the largest global environmental campaigns supported by the United Nations Environment Program (UNEP) titled, "Clean up the World." Nazeeh and Wartan inspired overwhelming response and acceptance during their interaction with the public to encourage the masses to care for our beloved environment by not littering and helping keep the nation clean.
Under the theme, “Mandatory or Voluntary” Arab Conference Company organizes the first Corporate Social Responsibility Forum on May 28-30, 2006 at the Al Faisaliah Hotel in Riyadh. The Forum aims to delve into the intricacies of Corporate Social Responsibility Programs while demonstrating practical experiences and showcasing various case studies and models of corporate social responsibility programs practiced both inside and outside of the Kingdom.