Empost, the UAE’s national courier company recently launched EmDirect, the value-added Direct Mail Marketing Service, which is generating enthusiastic response among businesses in the UAE, as it delivers direct marketing solutions that produce noticeable and measurable impact on sales targets.
EmDirect provides businesses access to Empost’s database of over 3.5 million names and addresses in the UAE, segmented on different parameters like geographical areas, gender, salary, turnover, number of employees, professions, education and nationalities, backed by an option of delivery by regular mail or by courier.
“Ever since we launched EmDirect two months ago, we have been flooded with inquiries, many of which have translated into business partnerships, ” said Sultan Al Midfa, General Manager, Empost. “One of the key factors behind the success of this service is that it provides an innovative and effective marketing solution, which can be very useful to businesses due to the competitive nature of today’s market.”
EmDirect has attracted a number of corporates keen on reaching their target audiences through a reliable and customized database.
“Empost is committed to service the needs of the UAE’s vibrant business sector by offering an improved direct mail marketing product to clients,” said Al Midfa. “Globally, direct mail marketing is a technique that is used very effectively by different types of businesses, as it provides a measurable response. In addition, clients can access these customers on a regular basis for new campaigns and offers. Empost is geared to bringing global direct marketing best practices to the UAE, encouraged by the response from the business community.”
Empost’s EmDirect service has been designed to enable organizations to boost their marketing strategies by directly addressing their target groups through courier. Companies can promote their products and services by sending their letters, brochures, or product samples to targeted segments, under a total solution that includes database management, personalization, printing of advertising messages on envelopes, mail fulfillment and dispatch.
Clients of EmDirect can choose two options for the final mailing stage of the service. They can choose EmDirect Gold in which the direct mail is hand-delivered to the addressee in a sealed Empost Courier pouch, adding prestige and priority to the message. Under the EmDirect Silver option, direct mail materials will be delivered directly to P.O. boxes of the selected target group.
“Emdirect is the latest addition to our portfolio of innovative services. Empost has been partnering with various public and private sector organizations, providing them with customised courier solutions that meet their specific needs,” Al Midfa concluded
About Empost:
Empost was established in May 1997 to fill a gap in express courier services in the UAE. Over time, Empost has evolved into a diverse service organisation with an effective international distribution network and infrastructure. It has a domestic fleet of over 275 vehicles and specialised staff offering personalised professional services.
Some of many Empost products include Ezimail post office box clearance service; Mandoub comprehensive government PRO services; Empost Stores all over the UAE that provide access to Empost Courier services as well as postal and stationery products; and Empost Direct which is a range of specially-tailored direct mail marketing services.
