Emirates Securities took a major step in spearheading their lead in technological trading services by introducing the first ever Arabic enabled Voice Recognition Trading platform in the world. Launched during GITEX 2006 in partnership with Emerging Technologies who developed the platform, this is the first time that a brokerage firm is offering such a technology in Arabic to customers in the financial sector in the Middle East and worldwide. Emirates Securities has since then received a major response on the use of the service by existing and new customers.
“We are extremely thrilled at the massive response we received after the introduction of this Arabic enabled Voice Recognition Trading service, it has generated major interests among our traders,” said Mohammed Ali Yasin, Managing Director, Emirates Securities. “Currently the service has proved to be popular with our long-time customers and investors that prefer to trade verbally using telephones than online.”
Voice Recognition Trading allows customers to call a dedicated phone number and access an automated system to buy and sell orders using their voice as input in addition to many other services such as price, portfolio and order status inquiries. By utilising a dedicated phone number ‘600-522525’, Emirates Securities investors abroad will also be able to access the services. Creating a new niche in the market, the Arabic enabled Voice Recognition Trading platform marks a new and exclusive addition to the existing bouquet of Advanced Brokerage Solutions )ABSTM) made available from Emirates Securities.
“This is a milestone development in the brokerage industry on a regional level, we are proud to be the industry leader in introducing a completely new and convenient method for people to manage their investments in the securities markets. Emirates Securities was first to anticipate a technological shift in investor attitudes and that is how we manage to lead the way in terms of investing in cutting-edge technology to provide our clients with more convenient ways to manage their investments,” added Yasin.
“We did not simply invest in a new technology, we actually worked hand-in-hand with the developers to customize this platform for the region. As stressed within our values, timing is everything, and this is the right time to launch our high tech services. “It’s not just about doing it first but it’s about getting it right the first time around,” commented Yasin.
Commenting on the launch, Sassine Mazraani, Managing Partner of Emerging Technologies said, “Emirates Securities was first to see the potential of this new technology and the positive impact that it would make on the financial lives of its investors. Emirates Securities represented the perfect launch partner for this new technology as it is in line with their mission of being the first to provide Advanced Brokerage Solutions to its clients, and our voice recognition trading platform is as advanced as trading solutions get presently.” (Pending Approval)
“Although we have an exclusivity time-frame on the availability of this service, it is inevitable that other brokerage companies will follow our example and offer this service to their customers in the near future. However, one thing is for sure, when anyone thinks or talks about Voice Recognition Trading, Emirates Securities will always be first to come to mind,” commented Yasin.
Emirates Securities aims to pave the way for more innovative methods of assisting their customers in managing their investments into the near future. Emirates Securities ABSTM presently includes On-line Trading, Voice Recognition Trading and an Advanced Research Portal. ABSTM are characterized by innovation, interactivity and a host of added-value benefits, designed with the objective of providing investors with convenient and direct ways to manage their investments to suit their lifestyles.
About Emirates Securities
Emirates Securities, the first, leading and largest private brokerage firm in the United Arab Emirates with a paid-up capital of 50 Million Dirhams has grown to become a formidable force in the local securities markets since its inception in 1986. Emirates Securities exhibits unrivalled market leadership, experience and performance track record exceeding the expectations of investors by going beyond the provision of conventional securities trading services. The first and leading Advanced Brokerage Solutions Provider practices the highest standards of professionalism and ethics by heavily investing in state-of-the-art systems with a revolutionary and interactive on-line presence. With securities trading services, Emirates Securities has branches in the Abu Dhabi Securities Market (Abu Dhabi and Sharjah branches) and the Dubai Financial Market in addition to its head office in Abu Dhabi.
Emirates Securities is widely considered to be the leading authority in the local securities market and has the privilege of being the only UAE brokerage service provider with a Managing Director who is frequently and consistently invited by leading UAE and regional media channels and financial authorities to disseminate market research, analysis, reports and insights into the local securities market.
