Emirates, one of the world's fastest-growing international airlines, has launched a hard-hitting PR and marketing campaign to attract more visitors to Dubai and demonstrate that the United Arab Emirates is one of the world's safest and most welcoming countries, says a press release.
Some 300 travel agents, representing more than 10,000 retail outlets, are flying Emirates to Dubai on familiarization visits arranged in partnership with the Le Meridien group of hotels, said the Bangladesh-based Daily Star Saturday.
According to the paper, parties of journalists on fact-finding trips are coming too, invited by Emirates and its partners to 'fly and try Dubai' and so raise its profile.
The results, for the half-year ending 30th September 2001, compares well to the net profit of Dhs164.2 million (US$45 million) during the same period last year. The figures are based on unaudited financial results.
The news comes close on the heels of Emirates' largest-ever aircraft order at the recent Dubai 2001 Air Show, valued at US$15 billion, said the statement.
The total order for the super-jumbo Airbus A380, A340-600, A330-200 and Boeing 777 aircraft, will boost Emirates’ fleet to 100 aircraft by the year 2010, it added – Albawaba.com
© 2001 Al Bawaba (www.albawaba.com)
