Emirates Industry for Camel Milk & Products (EICMP), the most sophisticated camel milk plant in the world, has launched saffron-flavoured Camelicious, the second flavour in its delicious new range of flavoured camel milk.
After the overwhelming success of date-flavoured Camelicious, EICMP has now launched the new saffron flavour in view of the end of Ramadan and the celebrations that will follow by way of Eid. Saffron flavoured Camelicious is now available in leading UAE supermarkets.
“As pioneers in camel milk production, we are endeavouring to promote the health benefits of a drink considered to be among the best in terms of nutrition and taste,” EICMP spokesperson said.
Saffron has been known to the Middle East for centuries and is used extensively as an ingredient in Middle Eastern cuisine. Apart from the aromatic flavour it imparts, Saffron is a rich source of Vitamin B and riboflavin.
“The success of our recently launched date-flavoured Camelicious is a positive indication of people’s desire for healthier options on the shelves. Saffron-flavoured Camelicious should also appeal to all those aware of saffron’s exotic flavour and unique medicinal properties.”
Saffron’s therapeutic properties are recognised the world over – while being used widely as a remedy for stomach ailments, research has revealed that saffron protects the digestive system against cancer. It also has properties that make it an anti-depressant.
Camel milk has been the traditional staple diet of Bedouin tribes in the Middle East and continues to be in favour with a large part of the modern-day population. Superior to cow’s milk and easily digestible, it is regarded as the best alternative to mother’s milk for its ability to boost the immune system.
“The therapeutic properties of saffron and the goodness of camel milk make saffron-flavoured Camelicious an ideal drink to break the fast during Ramadan,” added the spokesperson.
“The all-natural Camelicious is naturally pro-biotic and has been proven by scientific research to aid in boosting the overall immune system.”
Saffron-flavoured Camelicious is available in distinctive 250ml bottles at leading UAE supermarkets.
ABOUT EMIRATES INDUSTRY FOR CAMEL MILK & PRODUCTS (EICMP)
Over 20 years ago the Central Veterinary Research Laboratory (CVRL) in Dubai commenced research into camels and camel milk, with the specific aim of obtaining scientific proof of the incredible health benefits indicated by the traditional Bedouin staple diet of camel milk and dates.
Work commenced on creating Emirates Industry for Camel Milk & Products (EICMP) in 2003, and by 2006 the milk production facility was completed. The EICMP facility is unique – it’s the world’s first sophisticated camel milking plant, incorporating state-of-the-art technology and camel research.
Specially designed equipment for milking camels has been developed to optimise milk production and increase the comfort of the camels during the procedure. The state-of- the-art UAE production facility also meets the most stringent EU health and hygiene regulations.
Emirates Industry for Camel Milk & Products now has a full herd of happy and healthy camels producing life-enriching camel milk for human consumption. Camelicious is the first all natural and healthy milk product to be produced by EICMP and is available in distinctive 250ml, 500ml and 1 litre bottles at all leading supermarkets.
Camelicious has also recently launched a flavoured milk range, which is the first flavoured camel milk available in the world. It is available in 250ml, 500ml and 1 litre bottles at all leading supermarkets.
For further information contact info@camelicious.ae or visit our website www.camelicious.ae
