City 7 TV, the station that is “all about you and Dubai” launches today. The new channel is produced in the UAE with local content and targets English language viewers. It provides a combination of content filmed in the UAE and recognised international fictional programming purchased from outside of the region.
In terms of growth in the media sector, the missing link has been Dubai’s own independent English language station. City 7 TV is the answer – the team designs its Dubai based programming to fill a gap in the marketplace. The station’s line-up promises international standard viewing across a wide spectrum. Programming will appeal to top business decision makers, young urban professionals, students, homemakers, children and tourists of Dubai.
In a day and age where viewers are not loyal to a particular channel; they are programme specific, City 7 TV is created with the best content with an aim to become the channel of preference for all English language residence and visitors.
Mr. Mohi Din Bin Hendi, City 7 TV’s President says, “I am proud to announce my involvement in what we are determined will be Dubai’s premier, English language television station. Unlike other broadcasters, City 7 TV produces quality local programming, targeting the local community. With an estimated 3 million English speaking residents in Dubai alone, City 7 TV is set to become a commercial success. Naturally, the channel is seen across the UAE and indeed throughout the region and beyond.”
Programming
“Good Morning Dubai” is the first English language breakfast show in the UAE. It is an informative and entertaining programme that will accommodate the early risers in the region. There is no better way to wake up – local news coverage, guest interviews and topical discussions.
The “News” will comprise comprehensive regional news coverage three times every week day from the City 7 TV news desk. It will ensure that viewers are up to date with all current affairs that affect Dubai residents’ lives.
“Inside Business” offers a comprehensive daily round up of the business day, five evenings per week. An analysis from The Dubai Financial Market, all the day’s news, currencies and world indices will be covered. Studio guests including CEO’s and decision makers, who are instrumental in Dubai’s booming economy, will be interviewed.
“That Women’s Show” is an insightful hour of entertaining lifestyle features and live studio interviews hosted by four inspirational women who are representative of Dubai’s cultural diversity.
“Kids programming” caters for the younger viewers – it offers fun-filled and educational programmes for toddlers and older children.
“Drive Dubai” promotes all aspects of the motoring world. The show evaluates the vehicles, traffic and motoring industry that affects our lives; it combines news, views and test drives.
Mr. Bin Hendi plays an active role in the shaping of the channel and its policies. He will be hosting a unique weekly interview programme “Face to Face” with a particular focus on local businesspeople that have made a significant contribution to the shaping and growth of Dubai.
Stephen Marney, City 7 TV’s Managing Director says “City 7 TV caters for the whole family – it is the one-stop channel for all Dubai viewing needs. The TV station is promoting local talent and reflects developments in line with the strong commitments made to Dubai by the government and leadership initiatives. The City 7 TV team is committed to providing excellent programming that will appeal to diverse audiences.”
Receiving City 7 TV
City 7 TV is seen free-to-air on Nilesat and is available to all viewers throughout the Middle East and Africa who have a satellite receiver. It can be found on all free-to-air bouquets offered by all companies with access to Nilesat. It is promoted across all Showtime packages via their EPG across the region. Similarly City 7 TV is available on most E-VISION packages across the UAE and can be found on packages supplied by Showtime, Orbit and others.
• City 7 TV:
City 7 TV is “all about you and Dubai”. The English language television channel is accessible to approximately 90 million households in the Middle East and Africa and is seen free-to-air on Nilesat. It is designed to be an interactive Dubai reflective city channel. City 7 TV reflects Dubai’s centres of excellence through programming reflecting local achievements across a diverse spectrum. The channel targets the affluent, the multicultural, busy and discerning individuals who are knowledgeable about Dubai’s newest developments, aware of local and global trends, passionate about business and entertainment and are media and technology savvy.
http://www.city7tv.com
