BURGER KING restaurants in the UAE have introduced a new item to their menu - the TRIPLE WHOPPER Sandwich - as of January 4th, 2005. This sandwich is one of the delicious “WHOPPER YOUR WAY” TM promotion & it defies the saying “Too Much of a Good Thing” and puts that belief to rest.
The TRIPLE WHOPPER Sandwich contains 340g of premium beef divided into three delicious fire-grilled patties, two slices of American cheese, crisp lettuce, ripe tomatoes, ketchup, mayonnaise, pickles and onions, and is served on the famous BURGER KING sesame bun. This sandwich is guaranteed to satisfy the biggest and healthiest appetites of those who know a good thing when they see it. BURGER KING restaurants also offer the DOUBLE WHOPPER and WHOPPER sandwiches for those who have smaller appetites.
BURGER KING continuously thrives to offer customers the best by ensuring that they always have a variety of choices and an innovative menu stemming from their strategic platform of “HAVE IT YOUR WAY”TM concept, which allows customers to choose the taste, cooking method and size of their meals that best meets their dietary needs whatever they may be.
Yasser Abdel Azim, Marketing Manager, BURGER KING® UAE said: “We care about our customers and refuse to offer them anything less than perfection. That is why we are proud to be launching the new TRIPLE WHOPPER Sandwich in our U.A.E. outlets, so our customers may delight in the taste of the enormous fire-grilled sandwich and our other appetizing fire-grilled sandwiches. This sandwich is the latest offering under “WHOPPER YOUR WAY” TM umbrella and has been devised as part of an ongoing endeavour to always see to it that our loyal customers are satisfied and are getting ‘their choice their way’”.
About BURGER KING® Middle East
BURGER KING® Middle East is managed by Hana International Company Ltd. and operates more than 160 restaurants around the region, through local Arab franchisees who are committed to serving customers the world’s favourite fire-grilled WHOPPER® sandwiches. In the Middle East, all BURGER KING® pure beef and chicken patties are 100% Halal and the vegetables used in BURGER KING® products are fresh and locally sourced.
About Burger King Corporation
The BURGER KING® system operates more than 11,000 restaurants in more than 61 countries and territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family owned operations that have been in business for decades.
Burger King Holdings Inc., the parent company, is private and independently owned by an equity sponsor group comprised of Texas Pacific Group, Bain Capital and Goldman Sachs Capital Partners. In fiscal year ending June 30, 2004, Burger King Corporation had system-wide sales of $11.3 billion. To learn more about BURGER KING®, please visit the company's Web site at http://www.burgerking.com.
