BMW Group Middle East launches its dedicated customer magazine “fascination”- yet another innovative communications tool highlighting the importance of customer relationships to the automotive brand.
fascination, first launched in Dubai, Bahrain and KSA in both English and Arabic, is exclusively dedicated to BMW customers and showroom visitors, aiming at highlighting the latest innovations, information and products available at the dealerships, and will be available in the near future at the remaining Middle Eastern markets.
“This magazine is an important touch point between the BMW marque and its loyal customers in the region. As we care about our customers, our aim is to communicate with them and update them with our latest news, trends, technical improvements and the latest developments at their dealerships,” said Guenther Seemann, Managing Director, BMW Group Middle East.
“Building on the success of the BMW and MINI lifestyle Magazines, fascination extends our exclusive communications to our customers. For BMW it is absolutely the right information tool, as it covers news from our dealerships and provides customers with concrete product information” added Seemann.
fascination magazine covers exclusive news and detailed information about BMW and MINI products, services and highlights. Featuring the latest news from dealerships on special offers, car launches and events. The magazine also gives readers insights on each dealership, a wider overview on sales and service facilities, and additionally highlights the people behind the success of the BMW marque at each importer.
The first issue of fascination highlights the innovative launch of the all new BMW 3 Series Coupé, the BMW Z4 and Z4 M Coupé. Additonally, it covers the new BMW-ME website, MINI related information and news on MINI Characters and the new MINI-ME website. Focusing on crucial consumer related topics, the magazine covers the outstanding service inclusive package from BMW- BSI, BMW xDrive and BMW Night Vision.
The magazine is published in both Arabic and English and is exclusively available at BMW dealer showrooms in Dubai, Bahrain and KSA - while awaiting the impending launch of fascination throughout the remainder of the region.
