BK CHICKEN FRIES, an innovative, new chicken strip, has been officially launched at BURGER KING restaurants. The French fry-shaped strips of premium, all white meat chicken breast will be a permanent addition to the menu at BURGER KING restaurants. The thin strips of juicy whole muscle chicken breast are coated with zesty, seasoned batter and are served in a distinctive portable container specially designed for consumers’ hectic, on-the-go lifestyles.
“I am confident consumers will find the high quality full flavor of BK™ CHICKEN FRIES irresistible and unlike any other hand held chicken product currently on the market,” said Mr. Yasser Abdel Azim, Director, Marketing and Business Development BURGER KING®. “Consumers are looking for great-taste, high quality, value and portability,” he concluded.
The packaging fits into a car cup holder for easy, no-mess multi-tasking on the go.
About BURGER KING® Middle East
BURGER KING® Middle East is managed by HANA International Company Ltd. and operates more than 166 restaurants around the region, through local Arab franchisees who are committed to serving customers the world’s favourite fire-grilled WHOPPER® sandwiches. In the Middle East, all BURGER KING® pure beef and chicken patties are 100% Halal and the vegetables used in BURGER KING® products are fresh and locally sourced.
About Burger King Corporation
The BURGER KING® system operates more than 11,100 restaurants in all 50 states and in more than 65 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corporation, please visit the company’s Web site at <http://www.burgerking.com>.
