Bharti Telesoft, the leading global supplier of core Value Added Services (VAS) platforms for wireless and wireline carriers, today secured its 25th order for the Short Message Service Center (SMSC) from Airtel, India’s leading GSM operator, to become the leading vendor of SMSC solutions for the operator. Bharti Telesoft secured the 25th SMSC contract from Airtel Chennai. With this deployment, the total number of Bharti Telesoft’s global SMSC installations span 40 networks in 7 countries.
The mobile messaging market in India is experiencing dramatic growth due to improved user familiarity with SMS and increasing uptake of exciting transaction and infotainment-based content services. Bharti Telesoft’s SMSC is a flexible, scalable solution that will support the rapid deployment of new, innovative SMS-based applications while handling high volumes of traffic throughout the network. Equipped with powerful features, including advanced delivery and traffic handling mechanisms, Bharti Telesoft’s SMSC optimizes quality of service by reducing latency and significantly improving throughput. This enables networks to cope with the constantly growing messaging needs of the future.
In the fiscal year 2005-2006, Bharti Telesoft generated over 5% of revenues from its SMSC solution and with new client wins in the current fiscal year, SMSC’s contribution to total revenues will be even higher in 2006-2007.
Applauding Bharti Telesoft, Mr. Rajeev Vatsal, Head VAS Airtel said, “Given that Airtel is experiencing a month-on-month growth in messaging volumes, our message transport infrastructure is becoming a mission-critical network resource. Bharti Telesoft’s SMSC offers a reliable and high-performance SMS traffic management and delivery solution that is helping us grow our service offerings, increasing customer satisfaction and delivering significant return on investment.”
"Our success in securing the 25th order from a Tier One network demonstrates our expertise to address complex high-volume traffic management challenges and help our clients to deliver consistent quality of service to their customers," said Mr. Sanjiv Mital, CEO Bharti Telesoft Ltd.
The next product version SMSC Version 4.1 is scheduled for release in June 2006 and will support a powerful suite of useful and innovative features to personalize the user’s SMS environment, including SMS Forward, SMS E-mail, SMS Signature, SMS Auto-Response, SMS Closed Groups, SMS Filter and SMS Sponsor. From the user perspective, SMS Plus adds color to vanilla P2P messaging and delivers a unique experience by providing a rich set of functionalities that enable personalization, and mobile community building.
Additional Information
About Bharti Airtel
Bharti Airtel Limited is one of India’s leading private sector providers of telecommunications services with an aggregate of over 22.07 million customers as of end April ‘06, consisting of more than 20.68 million mobile customers. The company was the first private operator to provide mobile services in all the 23 circles in India. The company also provides telephone services and Internet access over DSL in 15 circles and complements its mobile, broadband & telephone services with national and international long distance services. For more information, visit http://www.bhartiairtel.in
About Bharti Telesoft
Bharti Telesoft is a member of Bharti Enterprises, India’s leading telecom conglomerate, and enables wireless and wireline carriers to unlock the revenue potential of their networks by delivering best-in-class VAS solutions. Bharti Telesoft’s flexible, telco-grade, revenue-generating applications span core areas of an operator’s business: Messaging, Call Management, Roaming, Prepaid, Content, Customer Care and Billing and Managed VAS. Bharti Telesoft has extensive, proven experience in launching VAS deployments spanning over 46 countries, 100 networks and 150 million global subscribers. For more information, please visit www.bhartitelesoft.com
