Better Life, the Easa Saleh Al Gurg Group’s specialist home appliance division, has won a major industry honour for its latest brand, product and service marketing.
Better Life picked up the Most Innovative Retailer of the Year award at the inaugural Retail City Awards, which took place at Dubai International Exhibition Centre.
Ajai Kumar Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group received the award at a gala ceremony attended by top Middle East businesses and retailers. Organised by IIR Middle East, the Retail City Awards recognise outstanding achievement in the retail industry throughout the Middle East.
Dayal said: “This is another prestigious endorsement of Better Life and a reflection of its success in recent years. We’re delighted to receive the support of both our customers and peers.”
He said: “Better Life has recorded year-on-year growth. This year will see the tenth Better Life outlet in the UAE, new stores are in the pipeline in Oman and Qatar, and new brands are entering our portfolio. Better Life also received the Marketing Effectiveness Award for Small to Medium Businesses in 2004 from Gulf Marketing Review magazine, and we’re amazed at how quickly the Better Life brand has grown.”
To earn the Most Innovative Retailer of the Year award, Better Life demonstrated originality and creativity in its product mix, retail ambience, and customer service and design faculties. It also showed how initiatives delivered increased sales and customer satisfaction
Other contenders for the Most Innovative Retailer of the Year award were sports apparel manufacturer Adidas, lifestyle store Crossover Bollywood, Dune shoe plaza and fashion brand Jennyfer.
The Retail City Awards were split into four categories covering the entire retail spectrum. Other awards given out included Mall of the Year, Corporate Social Responsibility award, and New Retailer of the Year.
A distinguished panel of judges and retail experts selected the winners. The panel comprised senior industry consultants Jayne Rafter, Publishing Director of Retail and Leisure International (RLI); Peter Walichnowski, CEO of Skylan Properties in Korea; Simon Thompson, Principal of Retail International; and Walter Kleinschmidt, President of R2E Consultants.
Launched in October 2003 by the Easa Saleh Al Gurg Group, Better Life is the only specialist home appliances chain in the UAE with a growing portfolio of world-class brands under its wing such as Electrolux, Terim, Admiral, Wolf, Vestfrost and Ufesa.
Better Life also sells a comprehensive range of Siemens, Fisher & Paykel, Zanussi built-in appliances and Alno kitchens.
About Better Life
Better Life is the only specialist home appliances chain in the UAE and is part of the Easa Saleh Al Gurg Group (ESAG). A large portfolio of world-class, Western brands includes Siemens, Admiral, Terim, Wolf, Ufesa, Binatone, Alno, Fisher & Paykel, Zanussi and Electrolux. Better Life showrooms in Dubai are located next to Strand Cinema in Karama, at Homes-‘R’-Us in Mazaya Centre, Bur Dubai (near the Abra Station), on the Dubai-Sharjah highway, Mall of the Emirates, Dubai and in Abu Dhabi, Sharjah, Ras Al Khaimah, and Fujairah.
The Easa Saleh Al Gurg (ESAG) Group was founded by its Chairman and the UAE’s ambassador to the UK, H.E Easa Saleh Al Gurg CBE, in 1960. Today the group is associated with over 20 brands such as British American Tobacco, Unilever, Dunlop, United Colors of Benetton, and Burmah Castrol.
