Digital lifestyle leader, BenQ, today announced that it has recorded significant sales growth for key products across the region. Senior executives at the company expect this trend to continue with a series of new product launches, backed up by an aggressive marketing campaign.
BenQ is liaising with a host of major retailers at GITEX 2006 to have a major presence in at least 40 per cent of the stands at the exhibition this year. The company is working with key retailers including Sharaf DG, Jackys Electronics, Kite and Plug-Ins, as well as Trigon, QLine and Metropolitan. Increased participation by BenQ on these stands forges a close partnership between the vendor and its channel partners to drive regional sales.
The company is focusing on consumer electronics products like LCD TVs, LCD monitors, projectors and digital cameras to capitalise on the buoyant demand for consumer electronics in the region. BenQ is the current No.3 producer of LCD monitors in the region and leads the digital projector market in the region with a 25.3 per cent market share in Saudi Arabia and 13.05 per cent in the UAE, according to research analysts Decision Tree Consulting.
“It is an exciting development for BenQ to team up with our channel partners at the region’s premier IT exhibition,” said Manish Bakshi, general manager, BenQ Middle East and Africa. “BenQ technology has been adopted widely across the region, as consumers appreciate our vision of blurring the boundaries between work and play. By constantly introducing new technology to the market, we are keeping our product lines fresh and attractive for consumers.”
“Gitex provides BenQ with the perfect opportunity to demonstrate our innovative, well-designed and affordable technology to business leaders and consumers in the Middle East,” added Bakshi.
Showstoppers from BenQ at Gitex this year includes its LCD TV range, the W100 range of projectors, wide screen LCD monitors and seven mega pixel digital cameras.
The VA range of LCD models is aimed at consumers looking for high specifications with affordability, and is the perfect replacement for current users of CRT televisions. The elegant and simply designed models feature HDTV compatibility (1080i, 720p), 1200:1 contrast ratios, high-definition multimedia (HDMI) interface and an 8-millisecond response time - perfect for minimising ghosting effects in sports programs and gaming sessions.
The BenQ W100 PB2240 projector has a digital light processor, a wide screen size of 16.9 inches and is suitable to be used with home theatre systems. The slim unit features 2500:1 contrast ratio, 4000hrs lamp life and has a 22” to 300” image size.
In LCD monitors, BenQ has once again set the standard. The must-have model is the
FP2091. Its ultra-fine viewing ensures a better working environment in terms of legibility, image stability, emission, energy saving and safety. In another clever design touch, two high-quality stereo speakers stand right under the monitor so as to save on limited table space.
“Value creation for customers is a focal point for BenQ. By introducing innovative, well-designed and affordable technology, we have been able to grow our business in the region. Demand for display technology is on the rise and we have great pleasure to launch an array of new models today. We expect BenQ TV sales to increase by more than 66 per cent year on year till 2009, driving overall demand, revenue and profitability,” added Bakshi.
About BenQ
The BenQ Group is currently comprised of ten companies that operate independently while sharing resources and leveraging synergies among them. The BenQ Group companies include BenQ Corporation, AU Optronics Corporation, Darfon Electronics Corporation, Daxon Technology Inc., BenQ Guru Software Co., Ltd, Darwin Precisions, Raydium Semiconductor Corporation, Airoha Technology Corporation, Cando Corporation and Wellypower Co., Ltd. 2005 revenues for BenQ Group exceeded US$12.36 billion dollars.
BenQ Corporation consists of three main business groups and units — Computing, Consumer Electronics, and Communications. Although these business groups and units encompass a broad range of products, each retains a focus on providing consumer-oriented solutions designed especially for the digital lifestyle. 2005 revenues exceeded US$5.07 billion dollars. For more information, please visit our website at BenQ.com.
