BenQ Mobile continues to sharpen its brand profile with the introduction of three new mobile phones and a music accessory. The devices, which will come on the market in the third and fourth quarter of this year, are launched under the BenQ-Siemens brand name and represent the fusion of premium technology, consumer lifestyle, and surprising design innovations. Thus the Taiwanese company continues its consistent portfolio policy with the aim of clearly positioning its young brand, BenQ-Siemens. The SL91, E71 and E81 are the new devices which were internationally launched recently on Mallorca islands in Spain.
Clemens Joos, Chief Executive Officer, BenQ-Siemens, considers presenting new products as another important step towards further positioning the BenQ-Siemens brand: “Our development engine is running at full speed. The new devices show: We pave the way for a new, comprehensive product perception surrounding the mobile phone. All 19 new products launched since the company took up operation last October tie in to our philosophy of combining cutting-edge technology with lifestyle know-how and design.”
The new BenQ-Siemens SL91 is a luxury slider mobile and an exceptional design object at the same time. Only when touched does it reveal an innovative sensor keypad under its opaque, black surface. Apart from its extravagant design the BenQ-Siemens SL91 also offers state-of-the-art multimedia features and UMTS technology.
With the BenQ-Siemens E71, BenQ Mobile continues to bring new materials to mobile phones manufacturing. Thanks to an innovative non-stick coating, fingerprints are kept to a minimum on the surface of this precious device; also, the BenQ-Siemens E71 sets new standards in terms of design with its rounded, fluid shape. Multimedia functions like an MP3 player, a stereo radio or a 1.3 megapixel with 5x zoom camera make sure that using the BenQ-Siemens E71 is a fun thing to do.
The E81 is the first BenQ-Siemens device in miniature format with comprehensive and up-to-the-minute UMTS features, combining innovative technology and optimal user convenience.
With the music accessory Mobile Sound Set Bluetooth, BenQ Mobile furthermore presents a compact sound system for wireless music pleasure.
Najib Kazi, Vice President, Sales and Marketing, BenQ-Siemens MEA, said, “The newly launched models are set to generate a lot of attention from customers due to its unique design, characteristics and the trademark BenQ Siemens quality advantage. Customers in the Middle East have shown an increasing trend to purchase the latest mobile phones which stand out with their distinct design and style. In other words, people want to make a certain fashion statement with their handsets, and this new range of BenQ Siemens phones will fully cater to this market.”
With the international launch of these new devices, BenQ Mobile leaves its mark on important fields of mobile communication. By focussing on design and the use of extraordinary materials combined with technological innovations, the company intends to differentiate itself from its competitors.
