Dubai Summer Surprises is about to get more exciting and fun as Baskin Robbins hosts a series of entertaining games in select malls and shopping centres in Dubai to give families more opportunities to enjoy the festivities of the annual summer extravaganza.
An even bigger celebration awaits ice-cream lovers of all ages when Baskin Robbins hosts a unique Ice Cream Party at Mall of the Emirates on 21 June 2006 during the Ice Surprises organised by Dubai Electricity and Water Authority (DEWA).
“Our participation in the Dubai Summer Surprises has been a fruitful exercise. Through various activities that we organise throughout the duration of the festival, we are able to engage our customers in a fun and meaningful way. It also allows us to reach out to those who, for one reason or another, have not been acquainted with our delightful ice cream and cakes, as well as refreshing beverages. This year, we are again participating with seven exciting games in select Dubai malls to give families even more opportunities to have fun during the DSS,” said Manoj Loya, GM, Operations, Galadari Ice Cream Company.
Baskin Robbins’ games galore will be staged in select malls from 21-28 June, as follows - Wonder Eating game in Mall of the Emirates, Ibn Battuta Mall, Deira City Centre, Bur Juman, Al Ghurair City, Reef Mall, Bustan Centre, and Hamarain; X Zone game in Ibn Battuta Mall and Burjuman; Flavour Jumble and Snowman in Deira City Centre and Reef Mall; Memory Game and Hoopla in Ibn Battuta Mall, Bur Juman Al Ghurair City, Bustan Centre, Hamarain and City Centre; and Wheel of Fortune in Mall of the Emirates.
Great prizes and gifts await all participants, including lucky shoppers who happen to be at the mall to watch the games.
Baskin Robbins has been in the UAE for the past 25 years and is one of the most successful international brands in the market. This year, Baskin Robbins has embarked on an aggressive expansion campaign in the GCC which will see the rise of more specialty outlet stores in key locations, including new property developments and shopping malls. Baskin Robbins has seen steady growth in sales and store network in the UAE in the past few years. There are currently 73 stores in the UAE alone with around 320 outlets across the GCC.
