communications market becomes increasingly sophisticated and mature
Dubai headquartered ‘The Classic Partnership Advertising’ recently celebrated its 8th birthday amidst an industry environment that is getting increasingly competitive with clients and marketers calling for increased transparency, accountability and result-focus from regional agencies.
“While creativity and persuasiveness are important aspects of communication – and we have a history of proven capabilities in these aspects – the advertising industry needs to break out of its mould and don the garb of marketing specialists,” said Rahul Nagpal, CEO of Partnership, during the celebrations that saw the agency’s 60 odd personnel gather from across the Middle East. “Agencies that can make this transition will be the one’s to succeed as clients turn away from mainstream media and challenge the industry’s capabilities to deliver results in innovative, new ways.”
Partnership has embarked on an ambitious plan to develop and acquire skill sets that will enable it to become more pro-active in ways that will add real value to its clients’ bottom-lines. “While we will continue to win awards and be recognized as an agency that produces cutting edge work, we must fulfill our promise of being a real ‘Thought Shop’ – in the fullest sense of the phrase,” added Nagpal.
