Visa International announced the names of the lucky grand prize winners of Visa International's "Summertime and the Winning is Easy" campaign. This Visa national promotion, held between May 15th and June 30th 2006, granted Visa cardholders across the Kingdom the opportunity to win fantastic prizes every time they used their Visa or Visa Electron cards. The three grand prize winners are members of Audi Bank, HSBC and the Arab Bank.
With each purchase, shoppers got a chance to win, as member banks tracked entries made on each Visa card. Shoppers’ chances to win one of the many fantastic prizes offered increased with the frequency of their card usage. Adding to the excitement, Visa International also held weekly raffle draws in 5 of Jordan’s major shopping centers. 15 winners were announced each week, reaching a grand total of 90 lucky winners. Following the campaign, Visa also rewarded merchants for their fruitful interaction.
In an event held at the Sheraton Hotel on July 6th 2006, an official announcement of the campaign winners was made to both Visa’s member banks and the local media. The grand prizes included an adventurous cruise for 2 across the Mediterranean coast, a weekend at the Dead Sea Movenpick, and a weekend spent at the Aqaba Intercontinental Resort. The weekly winners received gift vouchers from Abu Shakra, Prime Megastore and The One furniture store.
In light of this occasion, Mr. Said Shuqom, Visa International General Manager for the Levant said, "The goal of this campaign was to demonstrate to Visa’s cardholders in Jordan how electronic payment services is more efficient for making everyday purchases as opposed to cash." Mr. Shuqom added, "We see ourselves as a proactive company that forms an integral part of the community at large as electronic payment leads to economic growth. And we like to create for our users secure and convenient shopping experiences that are fun and exciting, while also providing our customers with the opportunity to win fantastic prizes. On this occasion, I would like to thank our member banks, Visa Jordan Card Services, our merchants, and our Visa cardholders for their efforts, for without their participation this campaign wouldn’t have been such a great success.”
