Always, the world’s leading feminine protection pad, today introduced the extra-comfortable Always Sensitive pad in response to research conducted in Saudi Arabia and the Arab world showing that many women in the region have sensitive skin, particularly during their periods.
Always Sensitive was appropriately launched in Jeddah on the eve of the 8th Conference of the Arab Union of Gynecology and Obstetrics Associations, which Always sponsored, and the14th meeting of the Saudi Gynecological Association, since doctors participated in the development of the new product.
“Always Sensitive was designed with women’s sensitive skin needs in mind, especially given that women must deal with mood swings and increased skin sensitivity caused by changing hormone levels during their period,” said Zeena Tamimi, Feminine Care Division, Modern Industries Co., the Always distributor in Saudi Arabia.
The new Always Sensitive is an innovative pad that features a top sheet made of special fibers that provide a gentle and “soft-as-cotton” feeling on the skin while a super absorbent core and long wings safely lock fluid inside.
Ahmad Linjawi, External Relations Manager for Modern Industries Co., said, “We are pleased that the Always Sensitive launch has coincided with the start of these two conferences, especially since Always is committed to continually developing products that enjoy the confidence and trust of women’s healthcare specialists in the Arab world.
Khaled Tamirk, Marketing Manager for Always in the Arabian Peninsula, said, “Studies we conducted in cooperation with leading gynecologists showed that 26% of women in Saudi Arabia and the rest of the Arab world have sensitive skin. As a result, we developed the Always Sensitive feminine pad especially to address these women’s unique needs. We then asked doctors to test the new pads to ensure their safe functionality.”
Modern Industries Co. is one of the leading Saudi manufacturers of personal care products, including a number of major global brands. The company, whose investments in the manufacturing sector in the Kingdom of Saudi Arabia exceed 500 million Riyals, has been manufacturing goods since 1987 and exports more than half of its products to over 50 countries around the world.
