Al Kamda General Trading, the Middle East’s leading company for the world’s best known brands in the fitness, lifestyle and leisure equipment industry is participating at SPORTEX MIDDLE EAST 2006. Displaying a wide range of equipment from Nautilus and Star Trac, the company is launching a series of world class, state-of-the art fitness equipment that is certain to attract the attention of trade visitors at the show currently being held at Hall 4 in the Dubai World Trade Centre from 26-28 November 2006.
Reg Cox, CEO of Al Kamda is offering people at the show a sporting chance to win a free trip to San Francisco's International Health, Racquet, and Sportsclub Association (IHRSA) Conference in 2007. Visitors to the Al Kamda stand automatically qualify to enter a lucky draw just by showing up to see Nautilus and Star Trac products. " The company is launching an extensive range of new fitness products at the show, and SPORTEX 2006 participants will be able to have a "touch and feel" experience with the latest equipment on display including the: Commercial Tread Climber, Step Mill, Schwinn Cycling Bike, Fitvibe, Sports Wall and Human Sport. “Our mission is to to influence the community towards a health conscious lifestyle” says Cox, “even as we ensure optimum service and maximum customer satisfaction, with high standards of technical support at value for money prices.”
Al Kamda’s reliablity and reputation in the business is underscored by a proven track record of executing over 2500 successful projects, earning it a slot among the top 100 companies of the UAE. With a track record of more than two decades, Al Kamda is an ISO certified company that provides customized turnkey solutions for for any size and budget in health and fitness equipment, tennis and squash courts, stadium packages, sauna, steam, jacuzzi, Spa equipment/services, sports flooring/equipment, cubicles, lockers and architectural finishes. The company has supplied their wide range of fitness equipment to some of the most prestigious organisations in the UAE including Madinat Jumeirah (Quay Club), Jumeirah Beach Hotel, J.W.Marriott, Nautilus Academy, etc., apart from a host of high profile celebrities and prominent Gulf families.
FITNESS PRODUCTS
Major fitness products include cardio-vascular equipment comprising treadmills, upright bikes, stair climbers, rowing machines, and elliptical “cross-trainers,” and resistance machines (“strength training”), and traditional free weight equipment. In addition, there are a large number of ancillary products. This equipment allows individuals to exercise by themselves in a limited space. The two major market segments for fitness equipment are the home and the institutional exercise equipment market (including health clubs, corporations, apartments, and hotels). The home market is by far the largest and has grown significantly in the past decade. Among the best known companies are Nautilus, Star Trac, Life Fitness, Precor, and Cybex.
NAUTILUS
Al Kamda’s flagship brands are Nautilus, America’s leading global marketer, developer and manufacturer of branded health and fitness products and Star Trac - the world’s leading brand dedicated to a complete range of cardio-vascular exercise products. As one of the most established names in the fitness equipment industry founded over fifty years ago, Nautilus offers the following brands:
• Nautilus - health and fitness products for commercial gymnasiums and home gym equipment.
• Schwinn Fitness - provider of bikes, fitness accessories and cardio products
• StairMaster - manufacturers of steppers, treadmills and exercise bikes
• Bowflex - produces strength products, cardio machines and accessories
• Pearl Izumi - producer of world-class, quality sports apparel
An exclusive GCC distribution agreement with Nautilus has enabled Al Kamda to capture a significant share of the existing commercial market in the Middle East, with over 400 installations in the UAE alone, including the world-class Nautilus Academy and leading prestigious hotel groups. Reg Cox, points out that, "The Nautilus brand is synonymous with quality and innovation, and it has been a pioneer in the industry developing the first truly inventive resistance machines."
STAR TRAC
With more than 3 million people in over 70 countries using Star Trac exercise equipment, the company is best known as a manufacturer of user-focused equipment, and one of the fitness business’ preeminent creators of innovative cardiovascular products – designed with the user in mind. Innovations include Star Trac’s patented Impact Absorption System, the Sport Utility Display, Pro Partner and user-controlled fans on our treadmills and bikes.
The complete line of fitness equipment includes the Pro Treadmill with built-in fans, distinctively designed upright and recumbent stationary bikes, elliptical trainers that offer a natural stride, the exclusive bikes for Spinning® and a dependable stairclimber.
The company added another feather to its cap when the Star Trac Pro Recumbent Bike was recently named the winner of Health Magazine’s 2007 Best of Fitness award in the Equipment/Stationary bike over $1,500 category from more than 1,000 product submissions in the Equipment/Stationary bike category by public relations companies and manufacturers around the globe. Health magazine’s readership boasts over seven million people world-wide thus making the award an internationally recognized achievement.
