NBK to launch creative, community-related Ramadan TV commercial campaign

Press release

Published July 26th, 2011 - 06:02 GMT

Part of NBK's Ramadan TV commercial campaign

Celebrating the Holy month of Ramadan, National Bank of Kuwait (NBK), in another first-of-its-kind initiative, will launch a creative Ramadan TV commercial campaign comprised of a series of musical tableaux. The commercials will highlight the festive traditions and spirit of Ramadan and will be aired and broadcasted daily via all audio and visual media in Kuwait.

Speaking at a press conference, Manal Al-Mattar, Executive Manager of Public Relations and Advertising at NBK said: "This unprecedented Ramadan TV commercial campaign was developed on the initiative and instructions of NBK's management calling for the creation of an artistic work that reflects the spirit and traditions of the Holy month of Ramadan."

"The Ramadan TV commercial campaign, a piece of art that is rich in connotations and invokes remarkably vivid community-related associations, will be presented as a commemorative gift for the people of Kuwait throughout the Holy month of Ramadan and will be a part of NBK's annual Ramadan social program that includes a host of activities and functions that highlight the spirit of the month," Al-Mattar added.

Background Information

National Bank of Kuwait

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