Over the past decade books such as Zuboff’s “Surveillance Capitalism” or the more recent “Attention Economy” by Thomas Bryan have outlined how Big Tech is pretty much out there to steal your data. Memes depicting Web2 users as ‘digital serfs’ or descriptors such as “walled gardens” have risen in popularity as a way to communicate the information asymmetry between extractive centralized platforms, and billions of internet users. In a way ...