Global advertising spend is set to rise by 7.1% to $660bn this year, buoyed by 13.2% growth in internet investment. But traditional media, combined, are expected to record 1.5% growth to $324.2bn - the first rise since 2011 - finds WARC, the international marketing intelligence service. The traditional media total is expected to be boosted by a return to growth for TV; here spend is set to rise 2.5% to ...