ALBAWABA – Matcha, the finely ground powder of green tea made from specially processed, shade-grown leaves, has grown into a global market worth $3.2 billion. Matcha is not just a drink now Matcha has become a global trend, evolving from a traditional beverage into a booming market. Valued at approximately $3.2 billion as of last year, the global matcha market continues to grow rapidly. The Asia-Pacific region leads the demand ...